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Good Business, Better World · Jun 17, 2026

Good Business #19 • NALA (New version)

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Leo · Good Business, Better World

So, I’m testing a new format. Shorter. To the point. Please tell me what you think.

High-impact alternative
Olio > UK Supermakets

“Those of you living and working far from home are no strangers to sacrifice. I remain in awe of the strength and resolve it takes to go months, years, (maybe decades!) without having the chance to head home for a cooked meal or a hug.”

“Africans will build our Africa, the way we want it.”

Problems

  • Africa is the most expensive continent to send money to, with average fees of 7-8% per transfer.

  • Africans lose approximately $8 billion annually just in cross-border transfer fees.

  • 11 million African migrants in Europe had few affordable, reliable options to send money home.

  • What they do - App that lets the African diaspora in the UK, US, and EU send money to 11 African countries via 249 banks and 26 mobile money services, fast and cheap.

  • How they started - Benjamin Fernandes built a mobile money management app in Tanzania in 2017, received a cease-and-desist from Vodacom before it could scale, then pivoted in 2021 to cross-border remittances after watching diaspora communities get overcharged by legacy players.

  • Areas of Impact - Financial Inclusion, Poverty Reduction, Economic Empowerment

  • Impact Model - Lower fees mean more money stays with African families. 93% word-of-mouth growth means commercial success and customer impact are the same thing.

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