Hi. I’m an ad. And I was built backwards.
But maybe that’s why - when I met you - it didn’t feel like the first time.
GLUE2020
Thoughts about the past, the present, and the future of comms.
Dormant Last read · last published · next check
Read 9 days ago and current, but nothing has been published for 14 months.
Latest posts
Hi. I’m an ad. And I live in the air.
You didn’t invite me in.
Hi. I’m an ad. And I pretend I’m content.
I sit at the top of your feed, dressed in borrowed pixels.
Hi. I’m an ad. And I’m on a bus.
Not inside.
Hi. I’m an ad. And I’ve seen things.
I was born on a Tuesday.
The cost of not knowing.
You can be brilliant, respected, at the top of your game.
We built a monster. We now need a way out.
I hate Covid for many reasons.
The media pitch is broken. And maybe that’s good.
I’ve been involved in hundreds of pitches.
Clickbait and Collateral: Taking Back Control (part II)
Marketers love a fresh start.
Clickbait and Collateral: How Media is Borrowing Against Its Future (Part I)
Bill Bernbach once said, “It may well be that creativity is the last unfair advantage we’re legally allowed to take over our competitors.” He was right, of course, but Bernbach might have been surprised to see how quickly creativity gave way to something else entirely.