Expert insights on how to unlock global understanding and grow the value of ideas, data and content.
Subscribe:.rss.atom.json.md.m3u.pls
Live Last read · last published · next check
Saves to your Listen queue, to pick up on another day or another device.
Building a story that lands in one market is hard enough. Getting it to work everywhere, simultaneously, is where most global launches fall apart. Erin Roesch, Global Product Marketing Manager, joins the Cultural Intelligence Podcast to talk about what it takes to go global and why the biggest mistake teams are making right now has nothing to do with budget or bandwidth. It's about the story. As a…
AI has handed marketers speed and scale they've never had before. But is this really a differentiator when everyone has access to the same models? Emma Fisher, VP of Marketing at RWS, and Sal Mohammed, Head of Answer Engine Optimization (AEO) at LangSync and former Googler, join our latest Cultural Intelligence podcast episode to explore what modern marketing looks like in the age of AI – and why…
In this Globally Speaking episode, we sit down with Anne Lepere and Francesca Filanti, Senior Managers in Testing at RWS, to explore what it really takes to make global products feel native, no matter where in the world they're used. Key topics covered: * Why localization testing is so much more than translation, but rather where linguistics meets engineering * The hidden technical work behind the…
"Some brands are really proud - they have thousands and thousands of pages in hundreds of languages. But nobody reads them. Gone are the days when you were translating for the sake of it.” Ben Faes, CEO of RWS, joins the Cultural Intelligence Podcast for a conversation on what’s reshaping global brand strategy - and why Cultural Intelligence is now fundamental to succeed. In this episode: * Why…
How do you introduce AI into one of the world’s most regulated industries? Dan Herron, Global VP of Digital Health at RWS, joins the Cultural Intelligence Podcast to discuss how life sciences teams can responsibly apply AI in clinical operations, COAs, and linguistic validation: * Why life sciences is uniquely complex for AI adoption, and why regulation, bias, and documentation matter so much *…
In this Globally Speaking episode, we sit down with Lisa Riemers and Matisse Hamel-Nelis, authors of "Accessible Communications", to explore how to move beyond checkbox compliance and build communication that genuinely works for all. Key topics covered: * Why accessibility shouldn’t be just a legal requirement * The "digital curb cut effect": how accessibility features benefit everyone * Common…
When AI POCs shine in isolation… but struggle at enterprise scale. Host Marine Esquenet welcomes Matt Hardy to explore why AI prototypes dazzle in demos yet struggle in production, and how cultural intelligence can bridge that gap. Matt unpacks real challenges: * Why AI POCs look flawless alone but break under production pressures * What separates "working demos" from trusted, adopted enterprise…
In this first episode of The Cultural Intelligence Series, host Marine Esquenet sits down with Marina Pantcheva to explore what happens when global growth moves faster than our ability to manage meaning, context and trust. Marina helps us unpack: - Why culture remains one of the hardest variables for global leaders to master but also the easiest to underestimate - The real-world risks of…
This International Women's Day, three amazing women working with AI, language, and culture in RWS offices around the world reveal how human expertise is what makes AI truly work for authentic global connections. On this occasion, Francesca Farrell (Strategic Account Director at RWS & in charge of the Women's ERG pillar at RWS) hosts Joana Alarcão (European Portuguese Language Manager based in…
Is studio-free dubbing really around the corner? AI voices are improving fast. But can they truly replace actors – and should they? In our latest Globally Speaking Podcast episode, Michael Wayne (Head of Media & Entertainment at RWS) and Justin Beaudin (Founder & CEO of Adapt) come together to separate what’s possible from what’s pure hype. They unpack: * Where synthetic voices really work * Where…
