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Giving What We Can Blog

Giving What We Can is a community of people donating 10% of their income to the most effective organisations in the world.

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Member Profile: Haven King-Nobles

Company Pledge Profile: Keika

Frankie and Mehdi are the founders of Keika, a family-run skincare company that has pledged 10% of it’s profits to highly effective charities. In this Company Pledge profile, they share how Keika began out of personal necessity, how the idea of “progress over time” shapes both their business and their giving, and why they’ve chosen a structured, evidence-based approach to creating impact.

Announcing our 2026 strategy

Honest concerns thoughtful people have before taking the 10% Pledge

A visit to Ansh in India

Where are the Giving What We Can team donating in 2025?

Pledger Spotlight: Suriyaa Sundararuban

Balancing crisis relief and effective giving: how to think about donations

How to end factory farming - and what you can do today

Can money go 100x further overseas?