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The Fractional Playbook

Built a $2M+ fractional practice from nothing. No playbook, no roadmap. Now I’m handing you the stuff I wish I had on day one.

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The Summer Slump Isn’t a Warning Sign. It’s Just August.

People are out of office. My nervous system is not.

Five More Weird Things That Got Me Clients

The stealth mode DM that turned into six figures, the free job that got me into rooms I couldn't buy my way into, and the dinner table I built just to grow my circle

The contracts I actually use with clients (templates included)

The two contracts behind all my client work, including what they cover, how they’re structured, and how to use them.

He Makes $400K in Stock and Just Realized He's Trapped

The math that made my friend Jack stop chasing a raise and start building an exit plan

The 15-Minute Email That Closes Deals

Three deals. Three emails. About 15 minutes each. No decks, no Looms, no 14-page PDFs.

Why Sarah Walked Away From Her Own Business

A story for fractional professionals about the offer that changed how everything worked.

Warm Lead, No Scope, No Budget? Do This and Get Paid for 3 Months

A 5-step system for turning “I think we need help” into a 3-month engagement.

She Works 20 Hours a Week, Charges What She Wants, and Her Christmas Card Beats Any Ad

A conversation with Elizabeth Creighton, founder of Brazen: on building a fractional UX research practice that actually works

"I didn't want to let anyone down"

What to do when a client loves you but the work has become the wrong kind of work.

The Thing That's Killing Your Inbound

It's not your rates. It's not your portfolio. It's how you describe yourself.

From Psych Ward to Product Strategy: A Conversation with Nikki

A researcher who burned out at 22, still showed up with empathy, and built one of the most genuine voices in UX.