Wanna innovate faster and smarter? Getting2Alpha pulls back the curtain on how breakthrough innovators bring their ideas to life - and delivers actionable tips to help you bring innovative ideas to life. You’ll meet luminaries who've created genre-defining hits - and rising stars who are shaping the future. Listen in and get inspired to innovate smarter and increase your odds of success.
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In this episode, Descript CEO Laura Burkhauser talks about what it means to build a human-forward AI video company in a world flooded with synthetic content. Laura came to Descript by an unlikely path — German literature, then product management at companies like Salesforce — and became CEO because she believed in what Descript was building: tools that keep the story in human hands while AI…
Chelsea Howe is the Chief Product Officer at Sunblink, the studio behind the hit cozy life sim Hello Kitty Island Adventure. With deep experience in licensed games, live ops, & design leadership, she brings a sharp, systems-driven lens to how teams build, scale, & innovate. Listen as Chelsea shares how Sunlink is exploring AI in game development, what works & what absolutely falls apart, why game…
Lisha Li is the founder of Rosebud AI, a groundbreaking platform that makes game creation accessible to anyone. With roots in pure math & AI research, she’s transformed cutting-edge technology into creative tools that empower people to build, remix & share games in entirely new ways. Listen as we explore Lisha’s journey from academia & venture capital to launching Rosebud AI, & how she’s…
Hansohl Kim is an engineer at Anthropic, where he focuses on reinforcement learning & AI safety for models like Claude. With experience spanning computer science, biotech, & machine learning, he brings a unique perspective to the fast-changing world of artificial intelligence. Listen as Hansohl unpacks the challenges of alignment, the importance of guardrails, & what it takes to design AI systems…
Hugo Alves is the co-founder of Synthetic Users, a startup helping teams accelerate product development with AI-powered user feedback. What began as a bold idea evolved through iteration & a surprising pivot on the way to product-market fit. In this conversation, we explore where synthetic users shine—and where they fall short. You’ll hear Hugo’s lessons on using AI to simulate real users, plus a…
Amy Bucher is a leading voice in behavioral science & the author of Engaged , with a passion for designing systems that help people thrive—especially in health & wellness. Join us as we dive into Amy’s insights on what really drives behavior change, why personalization matters, & how her work at Lirio is bringing customized healthcare nudges to life. LinkedIn:…
Nate Bosshard is a visionary brand builder and entrepreneur who’s helped shape iconic companies like Burton, Tonal, and hims & hers through a rare blend of taste, intuition, and strategic insight. Join us as we explore Nate’s perspective on what makes a brand truly resonate, from crafting emotional worlds to resisting the pull of algorithmic influence. He shares hard-earned lessons on launching…
Vicki Tan is a seasoned product designer whose work spans Lyft, Headspace, & Pinterest. With a background in behavioral psychology, she brings a unique lens to decision-making and design. Join us as we explore Vicki’s journey, how she turned curiosity into a powerful creative tool, & why her new book "Ask This Book a Question" reimagines cognitive bias as a pathway to insight.
Jason Hreha is a leading expert in behavioral science & a serial entrepreneur who has helped shape the way we understand habit-building and human behavior. Join us as we catch up with Jason on what really matters when it comes to building lasting habits. From his groundbreaking work in applied behavioral science to launching & scaling multiple businesses, Jason shares key insights on designing…
Andy Budd is a designer, entrepreneur, and investor making waves with his new book, The Growth Equation . With a background in UX design, web standards, and startup advising, Andy now helps founders navigate the complex world of venture funding and product growth. Listen as we explore Andy’s journey from building one of the first UX agencies in the UK to shaping the next generation of startups at…