Count em!
Two bloody D AD awards shorllists for two different personal projects. Get in. Read more on LinkedIn The post Count em! appeared first on Joe Coleman .
Joe Coleman
Hello. I'm Joe Coleman. I'm a freelance copywriter. I come up with words and concepts that help you win pitches and pick up awards.
Latest posts
As a professional copywriter, I need ChatGPT like a professional footballer needs a ball-kicking machine.
I’ve honestly not found any use for it whatsoever. Writing is the one thing I know how to do. I don’t need help from something that’s as basic and derivative as ChatGPT. Read the full article on LinkedIn The post As a professional copywriter, I need ChatGPT like a professional footballer needs a ball-kicking machine. appeared first on Joe Coleman .
What if it’s not imposter syndrome after all?
What if it’s not “imposter syndrome”? What if it’s your gut telling you that your skills are woefully inadequate to complete the task you’ve taken on? Here s my cautionary tale. Read the full article on LinkedIn The post What if it s not imposter syndrome after all? appeared first on Joe Coleman .
I Love It What Is It
I helped edit Minott Wessinger s autobiographical chapter in Turner Duckworth s new I Love It What Is It book by Gyles Lingwood (published by Phaidon). His story is truly and honestly a belting read. More pics on LinkedIn The post I Love It What Is It appeared first on Joe Coleman .
Mewwy Cwishmush!
I made a Christmas card for the pandemic era. Design by Music. The post Mewwy Cwishmush! appeared first on Joe Coleman .
10 things I’ve learned in 10 years of freelance copywriting
LinkedIn loves a good anniversary. So it’s keen to point out that I’ve been freelancing for 10 glorious years. I wanted to spare you the platitudes of how time has flown, but can feel the words forcing themselves out of my mouth, “10 years. My god! I can’t believe it!” Anyway, to mark this momentous [ ] The post 10 things I ve learned in 10 years of freelance copywriting appeared first on Joe…
My new art project – JosephAColeman.com
My new art project is now live. Made in collaboration with Music Agency, it uses the slider idea from this website and takes it into some interesting new places. www.josephacoleman.com Over time I m hoping to experiment with all sorts of different approaches, so it won t all be about sliders. Look out for updates on my [ ] The post My new art project JosephAColeman.com appeared first on Joe…
10 Ways To Stop Decent Work Ever Making It Out Of Your Agency
Are different, memorable ads still sneaking out of your agency’s door? Then put a stop to it with these 10 foolproof techniques. From brief writing to post-campaign assessment, they ll help you keep your work bland, generic and forgettable. 1. Avoid making your proposition single-minded. Good ads come from distinctive single-minded propositions. So make your proposition broad [ ] The post 10 Ways…
Make them shout “BASTARDS!” Three ways to win a D&AD Writing For Design pencil.
This year, I was asked to be on the Writing For Design jury at the D AD awards, which was pretty damn cool. So I jumped on the train down to London and spent a fascinating day with 5 clever, passionate writers from all sorts of different backgrounds. The day gave me a few insights into [ ] The post Make them shout “BASTARDS!” Three ways to win a D AD Writing For Design pencil. appeared first on…
Everything you think you know about advertising copywriters is wrong.
Copywriter. It’s a problematic word. You’d think people who write for a living would have come up with something better by now. But we haven’t. Probably because we’re too bloody busy. “Copywriter” is problematic because it covers a multitude of different roles, from people who manage companies’ social media accounts to classic ad agency types [ ] The post Everything you think you know about…