Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.
Subscribe:.rss.atom.json.md.m3u.pls
Live Last read · last published · next check
Saves to your Listen queue, to pick up on another day or another device.
You did the hard part. The marketing worked, the person is interested, and they're ready to reach out. Then something small gets in the way. They text and you call them back. They message a channel nobody checks. The form says "we'll be in touch," and they have no idea what that means. How people contact you is part of the customer experience, and it may be quietly costing you leads. In this…
Your next website visitor might not be a person. It might be an AI agent gathering information for one of your potential customers. That sounds futuristic, but it points back to something very practical: if the important details aren't clearly on your website, how is any tool supposed to find them? In this episode of Get Digital Marketing Results, we explain the agentic web in plain English, why…
More people are getting answers from AI before they ever visit a website. A new Pew Research study found that about half of U.S. adults now use AI chatbots, and 60% read the AI summaries at the top of search results. That changes how your business gets found, but it doesn't remove the need for trust. In this episode of Get Digital Marketing Results, we look at how Americans are actually using AI…
Social media reach changes. Search results change. AI is changing how people find businesses in the first place. Through all of it, one thing hasn't moved: people do business with people they know. Especially for local businesses. And if the only way you can reach a potential customer is through an algorithm, you don't really have a relationship with them yet. In this episode of Get Digital…
If local customers find you on Google, your Google Business Profile is doing more work than you might think. Google has rolled out a handful of updates recently that point in one direction: Google is putting more weight on profiles that look active, current, and trustworthy. In this episode of Get Digital Marketing Results, we walk through the practical Google Business Profile updates that matter…
For years, showing up online and sounding professional was enough to stand out. That's no longer true. AI made polished, competent content available to everyone in about thirty seconds, which means polished is no longer a differentiator. In a feed full of polished, polished is invisible. The one thing AI can't generate is your point of view. In this episode of Get Digital Marketing Results, we…
People decide whether to keep watching a video almost instantly, within about three seconds. So the part most local businesses spend the least time on is actually the part doing all the work. Your camera matters less than you think. Your lighting matters less than you think. What matters most is whether the first three seconds give the right person a reason to stop scrolling. In this episode of…
AI-generated content has flooded every feed, and people are scrolling less than they were a couple of years ago. That sounds like bad news for businesses trying to reach people on social. For a local business, it's actually an opening. When the feed feels generic, what cuts through is real, local, and familiar. That's the thing AI and national brands cannot fake. In this episode of Get Digital…
AI will give you something fast, polished, and completely forgettable if you haven't done the harder positioning work first. It can only amplify what you give it. The real work happens before AI: getting clear about what you do, who you do it for, and why it's you. In this episode of Get Digital Marketing Results, we cover why AI gives you the average version of your industry when you skip the…
Google announced a major shift to AI-powered Search, and a lot of business owners are worried they need to throw out everything they're doing. You don't. The fundamentals of good SEO still drive whether you show up in AI answers. What's changing is the cost of being vague. In this episode of Get Digital Marketing Results, we cover what Google actually announced, why this isn't the panic moment it…
