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Gemma Casey-Swift

Diary of a product marketeer in a world moving faster than sanity allows.

gemmacaseyswift.substack.comSource feed ↗4 episodes

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We’re explaining AI all wrong.

The technology isn't the story.

My guest post for Elena’s Growth Scoop: “Who has time for Product Marketing?”’

How to do (or partner with) PMM, at AI-native speed.

Four hard truths I learnt as a new PMM at the world’s fastest growing company

A week into my product marketing role at Lovable, four strange things happened that made me question the norm, and now I refuse to go back.

We need to talk about product marketing in the age of AI everything

Product marketing has always been misunderstood, but now it just got a whole lot messier.