
We’re explaining AI all wrong.
The technology isn't the story.
Diary of a product marketeer in a world moving faster than sanity allows.
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The technology isn't the story.

How to do (or partner with) PMM, at AI-native speed.

A week into my product marketing role at Lovable, four strange things happened that made me question the norm, and now I refuse to go back.

Product marketing has always been misunderstood, but now it just got a whole lot messier.