The Muffin Company - 6

2026-07-14

Ok, the last one I think. Here is what we have done so far:

• Found a company
• Back of the napkin math and plans
• Gathered recipes
• Done some basic market research
• Created an MVP (one dozen perfect muffins)
• Told our family and friends about the company
• Tried a bunch of things for a year and found what worked
• Scaled and become more profitable

One other thing I forgot to mention in the last blog, during the entire scaling phase we would need to be constantly marketing as well. Still posting on IG, engaging with people, making new muffins of the month, etc.

The last stage we can move through is to transition from a scaling small company to a large company. We hire for making a ‘real company’, we hire an HR team, we get real healthcare, we write down our recipes and make sure our bakers are consistent, we franchise. We jump from 2 to 8 trucks. We go from 4 to 15 employees. We create a code of conduct, some slogans, etc. we have quarterly meetings to discuss positioning. We hire brand consultants. All of the big company stuff.

There is a pretty big difference between most start ups and big companies. When you growth in the number of people and the scale of the operation you need to write things down, you need to make sure you have a lot of consistency. There is a lot further to fall if you mess up and also I think most large companies are pretty conservative. They won’t be changing their menu every week trying to find what works, they will have the staples they can crank out everyday and experiment just a little.

Processes will become more efficient, we can demand a better price because we buy things in such bulk, there will be shareholders. Workers clock in and out, we sign up with a payroll system and a benefits providers, we offer a 401K. To me these are some of the side effects of growth.

I think this is the last blog for this series, this is the logical conclusion of the look of the growth of this fake company. I hope it was entertaining or informative or both perhaps. I dunno, let me know what you thought even if you thought it was boring.

-Gary