The Muffin Company - 2

2026-07-08

I dont know how long this series will be but lets find out. Ok so previously we formed ‘The Muffin Company’ with the help of some lawyers, great. So what next?

We probably want to make some kind of plan and secure some funding. We gather a few recipes, we do some really basic math: how much does flour cost, milk, baking soda, etc? How much do muffins cost around town? How much does it cost to own a modest storefront? A food truck? How many muffins can we sell in a day? How many can we make in a day?

I think a little bit of market research at this stage might be good, just a bit. Go to a few muffin shops in town. What kind of flavors are they selling? Is there some muffin craze? Maybe Ube muffins are all of the rage? Check Instagram for muffin influencers or other muffin brands. How much does a muffin cost?

Great, so we have some ideas, a few recipes, our math, and a dream.

If you look here: https://cdn.prod.website-files.com/5e9d7e35a92e9283f989aa33/653c0b675cf2a031e702bfa8_0*4S1o6ytSfDCwbloK.png I again think we are in the ‘before the start up / initial enthusiasm’ phase.

And next we should go get some kind of funding. Maybe this means just working on our muffin company on nights and weekends, maybe it means quitting our day job to start making muffins out of our car, maybe it means securing funding and working on this full time with some minor pay.

And what does securing funding mean if we go down that route? It could mean asking our family and our friends if they have some spare cash to invest in our muffin start up? Maybe it means going to a bank with our math and trying to convince the loan officer to give us a loan? Maybe we raise money for our company with VC investors who want a share of our muffin company.

We have gotten though two solid steps, the ‘napkin’ phase (as I like to call it) and the funding phase.

-Gary