Case Study in Customer Segmentation
Here's what happened when I decided to eat my own dog food and do some serious customer segmentation on my photography side business.
FruStrat
FRUitful STRATegy — hence FruStrat.com :) I write about strategy, technology, work, and a few other things. Blog by Michał Nowak
Latest posts
Using AI for marketing strategy [including prompt templates]
Did you know you can: • draft strategies, • simulate costs, and • generate website content in a manner of seconds?
Using AI to speed up strategy work — summarizing books, strategy analysis
Tips on using AI to speed up strategy work.
Polish IT Is Heading Into Middle Income Trap
According to a recent article Polish IT industry goes through a deep transformation. It seems that the only part of it that’s growing is the already strong outsourcing sector. It is a problem for the IT sector which may be showing a trend for the whole Polish economy.
GDPR Made Me Realise Data Control Is A Human Right
GDPR in Poland is called RODO. Like all the EU countries we are busy implementing those broad regulations. They affect everyone. At first I perceived this as pointless. But I changed my mind. GDPR is an attempt to build a better future for society. Dumb Regulation? When GDPR first popped
Nobody Knows Anything
I always tried to understand the world around me. Be it algebra in polytechnic or management rules at work or building startups in a successful way. So I read clever books, listen to wise people sharing advice and so one. And I realised that none of them actually know . They
Trying To Build Non-Hierarchical Organisation
Building an organisation that’s not based on org-chart, command and control is a difficult thing, but we’re trying. We all have this feudal hierarchy baked into us by school and past jobs. On top of that we humans are hierarchical animals. It means that even
Disruptive Technology Or Ease Of Implementation - eCommerce Berlin Summary
I went to Berlin to visit the eCommerce expo last week. I wanted to get the feel of the tech sector in the city. Here’s what surprised me… Clusters of similarity First what I found on the expo was that there’s a number of products
We Are All Project Managers
Being a project manager is tough. It’s a constant fight with obstacles and problems in order to bend reality to our plans. The world resists and fights back. That’s the never-ending battle. Perhaps you had a chance to work as a project manager. It’
10x Thinking For Overcoming Constraints
The byproduct of success: more work and harder problems to solve . I hate to say it but this is what we’re working for ;) The knee-jerk reaction to those things would be to work harder . But it can get you only so far… That’s why
How do you distinguish yourself when everyone around wants to stand out?
I went to advertising trade shows yesterday. 700 exhibitors offering gadgets, gifts, my beloved print and… trade show booths, which is kind of meta :) Now I realised this kind of exhibition contains a paradox: how do you stand out when everyone around is trying to? Here’s what
Your software vendor sees your project through a keyhole. Or how to successfully outsource a project?
You carefully selected the best software vendor and defined the project. Then magic happens and you see your project brought to life. Well, it’s not exactly what happens… This post was originally published on evojam.com/blog Through a keyhole For a second let’s assume
Setting Goals Within Our Control
A few years ago I learned one can be oriented towards goals, which means results. Or one can be oriented towards work, which means being busy. Since then I worked on being more goal oriented. Just as I thought I was winning that battle I discovered the enemy right in
Still Impossible? Check Again.
It’s really easy to learn something is impossible. We try once, twice and can’t get it done. We try third and fourth time to learn it can’t be done. “Because it was always like this”. There’s something or someone blocking
Social Inertia Slows Your Growth
I recently shared a discovery with a colleague. We both checked how our profiles are being found on LinkedIn. The way recruiters and others find us both is through… search terms that have been relevant to our work 10 years ago… Ouch! Social Inertia Now it’s