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friction AI

Notes on AI-driven discovery, brand visibility and performance. From the team building friction.

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Beyond Knowledge Graph Strength: what 14,140 LLM queries revealed about brand visibility in generative AI

A controlled study across 12 athletic apparel brands and 5 large language models tested whether Knowledge Graph strength predicts brand surfacing in category-scoped recommendations.

The AI Visibility Gap: Why 90% of Brands Are Invisible to AI in 2026

Most brands are invisible to AI assistants. Here is why that is changing fast and what you can do about it.

AEO vs SEO: What's the Difference and Do You Need Both?

SEO is not dead. But it is no longer sufficient on its own. Here's how SEO and AEO work together.

8 AI Visibility Tools Compared (2026)

Side-by-side comparison of 8 AI visibility tools. Pricing, platform coverage, and feature breakdowns to help you choose.

How to Rank in ChatGPT: Get Your Brand Mentioned in AI Responses

Learn how to get your brand mentioned and recommended in ChatGPT responses. A practical guide to ranking in AI-generated answers.

What is Answer Engine Optimisation (AEO)?

The Complete Guide to Answer Engine Optimisation (2026)

Why Great SEO Still Does Not Give Your Brand Visibility in AI

Your brand can rank #1 on Google and still be invisible in AI search. Learn why SEO and AI visibility are different channels, and what to monitor before your competitors do.

Why AI Recommends Your Competitors (And How to Change That)

AI assistants rank, frame, and recommend competitors based on clarity and fit. Learn how to analyze competitors in AI-generated answers systematically.

AI Brand Visibility: We Tested 5 Brands Across ChatGPT, Claude, and Gemini

We tested how ChatGPT, Claude, and Gemini recognize 5 popular brands. The results reveal a major AI brand visibility problem most companies don't know about.

Why AI Models So Often Get Brands Wrong

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