I'm lucky. Really lucky. This post is about how you can be lucky, too. For years, we made Tortuga backpacks in China. Twice a year, I flew to Guangzhou, either directly with China Southern or via Hong Kong with Cathay Pacific. Later, we moved production to Huizhou, outside
My most popular post is about how my wife and I traveled through Italy for a month while packing carry-on-only . I carried one (max-sized) carry on bag for that trip. Now, let's talk about traveling for over a week with an even smaller bag. I&
What's the point of flying halfway around the world for a product development trip if you aren't going to be way too ambitious in what you can get done in a short amount of time? Here's the plan: review 10 different products, take notes,
I just spent a month traveling around Italy with just a carry on bag , no checked luggage. In this article, I'll tell you how my wife and I both packed light for such a long trip. A month is a long time. But if I can pack for
“A strategy should hurt.” The trade-offs—where you invest time and resources and where you don’t—should be painful and disappointing, either internally or to your customers. There’s no such thing as a strong strategy that prioritizes everything at once. —
[Good strategies] emphasize focus over compromise. They focus on one aspect of the situation, not trying to be all things to all people. —Good Strategy/Bad Strategy by Richard Rumelt A good strategy is single-minded. The whole point of a strategy is to focus your time and money
Some products are made to have a perfect balance of features. They are "good enough" for "most people." A milquetoast Wirecutter pick. Those are products for "normies." But some products are made for the extremes, the edges. Those are products for sickos. (As a
In a user interview years ago, a customer said he found his Tortuga backpack to be too "opinionated." I got a little obsessed with that idea. A product should be opinionated. A designer—and by extension, his products—should have a point of view. Opinions are
The Stripe jobs page is the best jobs page. Writing the page required a clarity of purpose that's driven the fintech startup's success in raising $1.6B , attracting talent , and launching new products . Let's break down why the page is so successful. A Simple
This post was originally an email sent to the Tortuga newsletter and has been edited to fit this format. Today’s newsletter is for everyone working from home during the pandemic. If you’re providing an essential service at a hospital, grocery store, or pharmacy, thank you for
Remote jobs hold more potential for spreading economic opportunity and reducing inequality than the non-HQ jobs created by the tech sector. The latter includes gig economy jobs (Uber drivers), contract jobs (Facebook and Google moderators), and the other high-headcount, low wage jobs (Amazon warehouse workers). A Vox profile