Stop Asking 'Which Franchise Should I Buy?' – Ask This Instead

Franchise consultant Giuseppe Grammatico breaks down the 5 critical questions every candidate must answer BEFORE evaluating franchise brands. Most people start their franchise search by asking, "Which franchise should I buy?" — but that's the wrong first question. In this full episode, Giuseppe walks through the complete readiness framework he uses with every candidate: 🔹 Question 1: What do you…