Quick refresher if you’re newer here. SWEEP is the marketing framework I built and teach inside the Dear FoundHer Forum, inside all of my classes and workshops and throughout my 12- month group mentorship, Marketing Made Simple for Small Business. SWEEP stands for: Social, Website, Email, Events, Partnerships, Publicity. Six tactics, one underneath all of them: your story.
Every pillar of SWEEP is powered by a relationship.
Most women are running their marketing without knowing which relationships are supposed to be doing what.
That’s the gap this Deep Dive closes. Not the version you already heard pieces of in July’s episodes of our podcast, but the actual mechanics behind them, and one gap I haven’t closed myself yet.
Read it this weekend. Then tell me which section makes you stop.
Around here, Tuesdays are yours. Thursdays are for premium subscribers.
What’s below is the part I don’t say out loud on the podcast. The exact asks, the real timelines, and the relationship I still haven’t built. Upgrade to keep reading.
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