Tired of startup hype? So are we. Ranked in the top 2.5% of podcasts globally and a top 5 startup podcast in Europe, Founded & Grounded gives unseen founders the mic, where real stories rise above the noise. Our unique 3-part format blends founder interviews, co-host analysis, and actionable takeaways you can use right now. We go beyond the highlight reel to explore the human, unvarnished side of building a business, from emotional well-being strategies to exploring the paradoxes of…
Meet Greg, the adviser who built a career on saying what 1,000+ founders didn't want to hear. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/founded. Application times may vary. Rates may vary. The opener to this episode tells you two things about Greg McCallum: he's funnier than most business advisers, and he's…
The ex-model who turned an exploding kitchen of cauliflower into the pasta brand. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/founded. Application times may vary. Rates may vary. "My husband was just like, 'What's happening?' The kitchen was just an explosion of cauliflower." That's how Sunny & Luna started,…
Nobody would give Hannah a room. So Hannah decided to control who gets one.Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/founded. Application times may vary. Rates may vary. "I cold called all of the landlords I'd ever met at Bristol and got horribly rejected by most. Definitely cried a lot in the first few…
Surviving crisis - from a Beirut hostage ordeal to losing every client overnight. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/founded. Application times may vary. Rates may vary. Dave Mason has survived two crises most people never face: being held hostage in Beirut and every client cancelling in a single…
They bought an office in lockdown when nobody else was buying. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/founded. Application times may vary. Rates may vary. Two mates met on a rugby pitch, became accountant and client, then bought an office building in the middle of lockdown, when no one else was buying. In…
Is software dead, or just being rebuilt? Ollie spent two weeks obsessing over Claude Cowork and turned 100 episodes of Founded & Grounded into a content engine. Becky spoke alongside the legendary Steve Blank. We break down agentic AI, SaaS valuations, customer development, pricing as conversation, and why human connection is the moat that AI cannot copy. This will leave you wanting to experiment…
How do founders navigate a business landscape shaped by volatility, uncertainty, complexity and ambiguity? In this live conversation, we speak with Matt Wilde from SWIG Finance about the funding gaps many businesses still face and what it really takes to grow in an unstable global environment. From working capital and supply chains to the role of trusted advisors and stronger ecosystem support,…
7 billion views and counting: the growth secrets of Sidemen's creative mastermind, Jordan Schwarzenberger. Managing one of the world’s biggest creator collectives is no small feat. We dive deep with the man behind Arcade Media and the Sidemen’s explosive rise, blending sharp self-awareness, cultural intuition, and a bold approach to building in public. The creator economy is dead. Jordan reveals…
What separates a great podcast from the noise? We uncover the secrets of podcasting success with Gareth Evans , founder of 18Sixty, an agency that helps brands connect with their audience through high-quality audio storytelling. From working with Virgin/Absolute Radio and BBC Radio to launching his own agency, Gareth shares his journey through the evolution of podcasting, revealing what it takes…
From $0 to $400 Million Valuation: The Incredible Journey of Tim Fung and Airtasker . From humble beginnings to a marketplace giant. But Tim's journey is much more than just success. Through resilience, identifying mutual benefit, and embracing change, he has created a company that has changed the future of work. Tim delves into his upbringing, the inception of Airtasker, and the company's funding…
