FouAnalytics Practitioners' Newsletter moved to LinkedIn
Friendly reminder that I am no longer posting here on Substack.
FouAnalytics Practitioners' Newsletter
https://www.linkedin .com/today/author/augustinefou
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Moving FouAnalytics Practitioners' Newsletter to LinkedIn
This will be my last post here on Substack.
Optimize for Humans and Away From Bots with FouAnalytics
Other fraud detection vendors only measure for IVT (invalid traffic).
First Direct Evidence that Bot Activity Drives/Enables Lower CPMs
Bot Activity Is Key to Large Volumes, Low CPM Prices, High Click Rates
Yes, Viewability Measurement in FouAnalytics
Yes, we measure viewability in FouAnalytics.
How to Spot Affiliate Cookie-Stuffing Fraud with PageXray by FouAnalytics
When you run a PageXray on a site or page, and you see a large number of pages that are neither ad serving or ad tracking domains, you are likely looking at affiliate cookie-stuffing fraud.
How to Find Fake Apps and Apps Run in Mobile Emulators with FouAnalytics
For practitioners, in the Domain App report, you can isolate mobile apps by typing the following into the search box on the upper right of the page:
(Don't) Trust AND Verify Has Never Been More Crucial
Don't just trust that your DSP, SSP, or anything ad tech works. Verify it. If you can't then don't spend the money
Generation 2 of Entropy Analysis in FouAnalytics
Generation 2 of our entropy analysis incoming to #FouAnalytics
* New * Feature - Show/Hide Types of Traffic in FouAnalytics
For practitioners, this is a quick way to isolate various types of traffic to time series pattern analysis.