# Storefront Brief Weekly App Store policy and fee notes for indie iOS teams shipping internationally. Seller: Fortune Insight, LLC. Page: Feed: --- ## [Storefront Brief issue 8: Apple Search Ads Custom Product Pages — route paid traffic to the right CPP](https://fortune-insight.onrender.com/shop/brief/issue-008-en.html) _2026-08-28_ English issue: Apple Search Ads ad variations let indie iOS teams route paid taps to approved Custom Product Pages — campaign and ad-group product-page choice, ad→landing creative congruence, geo and language constraints, and when to use CPP vs default vs PPO. Paid routing layer after Issues 5–7. Leave Search Match on default until CPP data exists. Not a fee change. Operator intel, not legal… ## [Storefront Brief issue 7: Product Page Optimization in App Store Connect — organic A/B tests on the default page](https://fortune-insight.onrender.com/shop/brief/issue-007-en.html) _2026-08-27_ English issue: Product Page Optimization (PPO) lets indie iOS teams run Connect-managed A/B tests on app icons, screenshots, and app preview videos against the default product page — treatment vs control, traffic split, conversion metric, 90-day cap, per-locale treatments. Organic experiment layer separate from Custom Product Pages (Issue 5) and In-App Events (Issue 6). Wait for any live event to… ## [Storefront Brief issue 6: In-App Event pages in App Store Connect — time-boxed campaign surface after your first CPP](https://fortune-insight.onrender.com/shop/brief/issue-006-en.html) _2026-08-27_ English issue: In-App Events (live in Connect since 2022) give indie iOS teams a time-boxed event card and event details page on the product page, in search, and on Today/Games/Apps — the campaign layer after Custom Product Pages from Issue 5. Per-locale name, short description, long description, and event image; App Review reviews each event. Ship one event matching your first CPP keyword intent.… ## [Storefront Brief issue 5: Custom Product Pages and screenshot localization — pack ASA creative before Creative Assets land](https://fortune-insight.onrender.com/shop/brief/issue-005-en.html) _2026-08-27_ English issue: Custom Product Pages (up to 35 per app) let indie iOS teams ship localized screenshot sets and unique URLs for Apple Search Ads — separate from Product Page Optimization. Connect keyword analytics from Issue 4 help pick which CPP to build first. Creative Assets 4+ ceiling applies to CPP screenshots too. Not a fee change. Operator intel, not legal advice. Buy/Checkout:… ## [Storefront Brief issue 4: Apple published Creative Assets rules — 4+ ceiling, fall launch with iOS 27](https://fortune-insight.onrender.com/shop/brief/issue-004-en.html) _2026-08-25_ English issue: On 2026-08-05 Apple published App Store Creative Assets best practices ahead of a fall launch with iOS 27 — product page headers, search results slots, and Asset Library submission. Storefront-facing assets must meet a 4+ rating even when the app is higher. Connect keyword analytics (impressions, conversion, retention) live since 2026-07-01. Not a fee change. Operator intel, not… ## [Storefront Brief issue 3: Brazil CADE deadline Monday, Epic says alt distribution is 9 steps](https://fortune-insight.onrender.com/shop/brief/issue-003-en.html) _2026-08-24_ English issue: Brazil CADE required Apple to respond by 2026-08-24 to Epic's complaint — Epic says alternative distribution in Brazil is a 9-step install (EU ~6 steps). Apple Brazil pages still list 5% CTC on off-store digital goods. Not a new US IAP rate. GetAppNiche prepaid median $2.99. Operator intel, not legal advice. Buy/Checkout: https://buy.stripe.com/6oUcMZ17IbCk4X3dmle7m02 ## [店头简报 · 第 3 期：巴西 CADE 周一限期，Epic 称替代分发要 9 步](https://fortune-insight.onrender.com/shop/brief/issue-003.html) _2026-08-24_ 中文第 3 期：巴西 CADE 要求 Apple 于 2026-08-24 前回应 Epic 投诉；Epic 称巴西替代分发 9 步 vs 欧盟 6 步；Apple 巴西页 5% CTC。非美国新费率表，美区纯 IAP 不变。GetAppNiche 预付中位数 $2.99 vs 本周上架标价。Operator intel, not legal advice. Buy/Checkout: https://buy.stripe.com/6oUcMZ17IbCk4X3dmle7m02 ## [Storefront Brief issue 2: Apple asked a US court for 15% on link-outs](https://fortune-insight.onrender.com/shop/brief/issue-002-en.html) _2026-08-24_ English issue: Apple filed a court-ordered proposal in Epic v. Apple for US link-out commissions — 15% standard, 10% Video/News/Mini Apps and renewals, 5% Small Business Program. Operator intel, not legal advice. Buy/Checkout: https://buy.stripe.com/6oUcMZ17IbCk4X3dmle7m02 ## [Storefront Brief issue 1: Sonar ASO launch offer ends 31 Aug](https://fortune-insight.onrender.com/shop/brief/issue-001-en.html) _2026-08-23_ English sample: Sonar ASO launch-offer clock — Indie annual $189/yr ($15.75/mo) vs $19/mo monthly, ends 31 Aug 2026. Operator intel, not an ASO review. Buy/Checkout: https://buy.stripe.com/6oUcMZ17IbCk4X3dmle7m02 ## [Prime Noise-Cancelling Picks (Sponsored)](https://crawlproof.com/a/agwI2LJBAtFQ) _2026-08-23 · **Sponsored**_ Browse Prime-eligible, 4-star-and-up noise-cancelling earbuds with fast shipping and deals ## [Storefront Brief issue 0: Apple changes EU App Store fees on 1 Oct](https://fortune-insight.onrender.com/shop/brief/issue-000-en.html) _2026-08-22_ English sample: Apple unified EU App Store terms take effect 2026-10-01. Fee worksheet for indie teams. Buy/Checkout: https://buy.stripe.com/6oUcMZ17IbCk4X3dmle7m02