Attention-Worthy: Volume XIII

Hi! Welcome to the March edition of Attention-Worthy. After this edition, I’ll be on maternity leave for a full year, which means that I won’t be updating this Substack. I likely won’t be checking email either, but you’re welcome to reach out at cher@ginkgopr.com to get in touch, and I’ll get back to you once I’ve gotten into the rhythm of running back and forth between two kids 💁🏻‍♀️

Last year, I had the pleasure of participating in Sophy Dale’s newest program, Expand Your Business Ecosystem, and she’s running it again soon! It gave me so many creative ideas for how to market my business off of social media and connected me with incredible values-led entrepreneurs that I feel so grateful to know now. If you’re interested in using collaborations and partnerships to grow your business and are tired of transactional marketing, I highly recommend it. Here’s the link to learn more.

If you were hoping to work with me in 2026 or early 2027, I’ll be on maternity leave. BUT here is a list of PR professionals and agencies that I recommend. I hope you’ll find what you need from that list.

Finally, while I’m on leave and not writing articles, there are several pieces you can still peruse that I hope will shift your perspective:

• Does asking for consent before pitching matter?

• The Imperative of Archiving Our Histories

• On the death of mentorship

I’ve been a fervent fan of Mamdani and this news doesn’t change that, but I think it’s important to remain critical of what any politician is doing while in office. Prison Culture provides a comprehensive breakdown of how Mayor Mamdani broke his promise to NYC public libraries.

This short piece on how Pope Leo XIV addressed AI and called on humanity.

Jessica Knurick, PhD, RDN nailed this piece on the growing divide between MAHA voters and the Trump administration.

This essay from the inimitable Jacqueline McCormick on how our digital lives impact our desires and our bodies was such a delicious read.

Obsessed with this gluten-free pizza crust recipe. Ordering takeout was always a headache for us, whether they had gluten free options or not. This totally changed the game for us.

And while we’re on the subject of food, might I interest you in this incredible dairy free clam chowder or this sheet pan chicken shawarma? They’re go-tos in our home.

Bookmark (and then take action on!) this activist checklist, especially if you’re actively organizing in your community.

I had the pleasure of participating in The Center for Black Literature’s virtual Wild Seeds Retreat this past February. It added so much joy to my writing life. If you’re a writer of color, I highly recommend getting on their email list and applying for next year’s retreat.

On her show, Values First Marketing, Megan Kachigan has a wonderful episode on the smart way to build trust through email marketing. You can listen here.

If you like her vibe, she’s also offering a free, 5-day challenge that shows you exactly what to fix to make your content convert without demanding more time or energy. Check it out here.

If you are looking for help with implementing a VA, Camille Walker can match you with one that she has personally trained to help you create streamlined systems, replace yourself in the daily to-do list, and focus on what actually grows your business. You can learn more about her and this offer here.