👋 Hey, it’s Jordan!
Building a stronger CPG business requires more than increasing sales. Brands need to understand where profit is being lost, how marketing and trade investments are performing, what builds lasting consumer trust, and which operating systems can help lean teams make better decisions.
This week, we look at retail media, Amazon profitability, trade spend, transparent brand building, founder resilience, and practical ways CPG teams are using AI to work more effectively.
Sustainable growth starts with understanding the true economics behind every channel and SKU.
Strong brands are built through consumer trust, operational discipline, and clear decision-making.
Better tools and a healthier founder mindset can make the business more resilient over time.
Retail media can be a powerful discovery and conversion channel, but too many brands treat it like a fixed cost instead of a performance investment. For lean teams, that often means wasted spend, weak SKU-level decisions, and unclear returns.
The right questions can quickly reveal whether campaigns are actually driving profitable growth or simply increasing activity. This article breaks down seven areas every brand should review before putting more money behind retail media.
Amazon sales can look strong on the surface, but many F&B brands are losing money without realizing it. This article breaks down where profit actually disappears on Amazon, from FBA fees and ad spend to pricing, inventory, and SKU-level margins, and what brands should review before scaling further.
This is the story of how a former athlete turned frustration into a fast-growing brand known for clean ingredients, full transparency, and products that actually put consumers first.
Trade spend can quietly drain your margins even when sales look strong on paper. This article breaks down where that leakage happens and shares practical ways to tighten controls before it eats into your profitability.
What does it look like to build a CPG brand when you’ve already seen both success and failure?
Kristoffer Quiaoit, founder of Good Journey Foods, shares how he’s approaching this company with a new mindset grounded in self-awareness, mental health, and long-term sustainability.
We start with how Good Journey is being built today, from decision making to daily practices, and why staying even keel has become a core part of his leadership style.
Then we go back to Nui Foods, the company that came before, and unpack what happened, what he learned, and how that experience forced him to confront parts of himself that ultimately made him a better founder.
We also get into the role of nutrition, parenting, and personal development, and why building a business often becomes the catalyst for deeper personal growth.
I’m bringing together operators who are actively building with AI inside their businesses. From custom CRMs to automating workflows to making faster, better decisions across sales, marketing, and operations.
You’ll walk away with practical examples you can implement immediately.
What we’ll cover:
✅ How founders are building internal tools without engineering teams
✅ Where AI is actually saving time across sales, ops, and marketing
✅ Real workflows you can copy for your own business
✅ What’s working today and what’s not worth your time yet
If you’ve been feeling like you’re behind on AI, or unsure where it actually fits into your business, this will give you a clear starting point.
And if you’re already using it, you’ll likely walk away with a few unfair advantages.
Pulp+Wire is a full-service CPG creative agency that helps brands stand out, scale faster, and drive growth through strategic branding, packaging design, website creative, trade show experiences, and more.
Limited-Time Offer: Get a FREE Brand Audit Session. Limited to the first 5 brands that respond this week.
Diagnose your Amazon account and hand you a 90-day roadmap to fix it.
The Amazon Whisperer specializes in helping CPG brands scale profitably on Amazon through strategy, advertising, listing optimization, creative, backend management and much more. Get started with a free Profitability Roadmap where we run an in-depth account diagnostic, identify the issues and opportunities, and deliver a 90-day plan to scale your account profitably.
Harvest Hub CPG gives founders the edge in submitting correctly, to the right person, at the right time, with the right documents, to over 75,000 accounts nationwide. Access category review calendars for 150 key accounts, distribution information, buyer details, promotional requirements, and grow your business with the information major national sales companies use.
📋 Second helps brands capture Fancy Food Show booth conversations in real time. Your team texts in badge scans, business cards, voice memos, sample requests, and quick notes from the floor.
💰 Bridge Marketplace is the official financing partner for Walmart and Sam’s Club suppliers. Bridge offers purchase order financing that funds your production costs at rates competitive with traditional inventory and asset-based loans, without taking a loan against your business.
👩💻 Plus Forty helps CPG and e-commerce brands scale with vetted VAs and offshore talent, from executive assistants to media buyers, sales support, and more. Exclusive for Foodbevy they offering 2 brands the chance to try a Virtual Assistant for free: 5 free VA hours, No upfront costs and CPG and AI-capable support
💻 Peasy is a free, all-in-one operating system for CPG brands, built to replace spreadsheets with one simple dashboard for purchasing, receiving, production, inventory, and sales. Right now, they’re offering completely FREE access to the full platform with no limits, no credit card, no contracts.
E-mail: intro@foodbevy.com to request an introduction to any of the partners above
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