👋 Hey, it’s Jordan!
Growing a CPG brand takes more than getting a buyer’s attention. You also need packaging that converts, a clear view of your numbers, the operational capacity to fulfill larger orders, and a plan to keep products moving once they hit the shelf.
This week’s newsletter looks at the full retail journey from pitching buyers and improving packaging to managing fulfillment, tracking the right KPIs, and driving stronger sell-through.
Strong retail growth starts with clear positioning, buyer-ready materials, and packaging that communicates quickly.
Better decisions come from knowing your key numbers and preparing operations before larger orders arrive.
Getting on shelf is only the beginning; demos, shopper engagement, and consistent sell-through are what build lasting retail growth.
Most buyer emails fail because they focus too much on the brand and not enough on what the buyer needs to evaluate.
Your outreach should make it easy to understand where your product fits, why shoppers will care, what traction you already have, and what you want the buyer to do next. From my experience building TeaSquares and working with founders through Foodbevy, the strongest outreach also comes with solid sales materials and preparation for the conversation that follows.
The goal of the first email isn’t to close the account. It’s to earn the next conversation.
Your packaging is already selling your product before you even start your retail pitch. Learn how to improve clarity, prioritize the right claims, stand out on shelf, and give buyers more confidence that shoppers will choose your brand.
Most CPG founders don’t need more spreadsheets. They need clearer visibility into what is actually driving the business. This article breaks down the 10 KPIs every brand should track to make smarter decisions around sales, inventory, margins, customers, and growth.
Getting a Walmart order is a huge win, but fulfilling it without draining your cash is the real test. This article breaks down the operational, timing, and cash flow challenges that come with large retail orders and how CPG brands can prepare to turn the opportunity into long-term growth.
Getting your product on the shelf is only the first step. The real challenge is getting shoppers to notice it, try it, and buy it.
In this episode, I sit down with Matthew Kubick of Local Demo Service to break down how CPG brands can use in-store demos to drive sales, learn from customers, and build stronger retail velocity.
We talk about Matthew’s simple four-step framework for turning samples into purchases, why founders should do their own demos early on, and how your strategy should change across retailers like Sprouts and Costco.
If you’re trying to improve sell-through, make the most of your retail launch, or turn sampling into actual sales, this episode is packed with practical strategies you can use.
In this session, we’re bringing together operators who are actively using AI inside their businesses from managing inventory and wholesale operations to preparing for sales meetings, creating sales decks, and connecting tools across their tech stack.
Rather than talking about AI in theory, we’ll focus on practical systems and workflows you can actually build and use in your own business.
What we’ll cover:
✅ How to connect AI with tools like Meta Ads and Airtable to create smarter workflows
✅ How to build an inventory management system with AI
✅ How AI can help manage wholesale tracking and other internal business processes
✅ How to prepare more effectively for sales meetings using AI
✅ How to turn your sales strategy and information into a stronger sales deck
CPG founders: here’s a rare chance to get feedback directly from retail buyers.
In the Room is a live workshop series with buyers from Ahold Delhaize USA, parent company of Food Lion, Stop & Shop, Giant Food, The GIANT Company, and Hannaford.
The first session is August 17: The Pitch Deck + Buyer Psychology. Founders who submit their pitch deck will have it shared with participating Ahold Delhaize USA banners, even if they aren’t selected for the live review. If you're preparing to pitch retail, this is an opportunity you won’t want to miss.
Pulp+Wire is a full-service CPG creative agency that helps brands stand out, scale faster, and drive growth through strategic branding, packaging design, website creative, trade show experiences, and more.
Limited-Time Offer: Get a FREE Brand Audit Session. Limited to the first 5 brands that respond this week.
Diagnose your Amazon account and hand you a 90-day roadmap to fix it.
The Amazon Whisperer specializes in helping CPG brands scale profitably on Amazon through strategy, advertising, listing optimization, creative, backend management and much more. Get started with a free Profitability Roadmap where we run an in-depth account diagnostic, identify the issues and opportunities, and deliver a 90-day plan to scale your account profitably.
Harvest Hub CPG gives founders the edge in submitting correctly, to the right person, at the right time, with the right documents, to over 75,000 accounts nationwide. Access category review calendars for 150 key accounts, distribution information, buyer details, promotional requirements, and grow your business with the information major national sales companies use.
📋 Second helps brands capture Fancy Food Show booth conversations in real time. Your team texts in badge scans, business cards, voice memos, sample requests, and quick notes from the floor.
💰 Bridge Marketplace is the official financing partner for Walmart and Sam’s Club suppliers. Bridge offers purchase order financing that funds your production costs at rates competitive with traditional inventory and asset-based loans, without taking a loan against your business.
👩💻 Plus Forty helps CPG and e-commerce brands scale with vetted VAs and offshore talent, from executive assistants to media buyers, sales support, and more. Exclusive for Foodbevy they offering 2 brands the chance to try a Virtual Assistant for free: 5 free VA hours, No upfront costs and CPG and AI-capable support
💻 Peasy is a free, all-in-one operating system for CPG brands, built to replace spreadsheets with one simple dashboard for purchasing, receiving, production, inventory, and sales. Right now, they’re offering completely FREE access to the full platform with no limits, no credit card, no contracts.
E-mail: intro@foodbevy.com to request an introduction to any of the partners above
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