👋 Hey, it’s Jordan!
Building a strong CPG brand requires more than getting one part of the business right. Packaging must communicate clearly, financial systems need to support better decisions, marketing must consistently earn attention, and new tools like AI still require experienced people and reliable processes behind them.
This week’s newsletter covers the practical systems that help brands operate and grow more effectively from avoiding costly packaging mistakes and improving cash flow to building ambassador programs, strengthening retail media performance, managing deductions, and creating content that drives sales.
Packaging mistakes can create confusion at the shelf, increase production costs, and force expensive redesigns after launch.
This article breaks down eight common missteps from overcrowded messaging and weak differentiation to designing for Instagram instead of retail and explains how founders can build packaging that is clear, scalable, and easier for shoppers to choose.
Mid-year is a smart time to review your numbers, clean up cash flow, check COGS, update forecasts, and make sure your financials are ready for Q4 planning, retailer conversations, inventory decisions, or fundraising updates.
This article explains how CPG brands can move from scattered creator partnerships to a more predictable affiliate program by building around 50 active ambassadors, clear tiers, content prompts, tracking, and repeatable workflows.
Winning retail media teams are not just spending more. They are structuring campaigns at the SKU level so they can reduce wasted spend, improve ROAS, and turn retail media into a more reliable growth channel.
Distributor deductions can quietly drain a CPG brand’s margins, especially when there is no clear process for planning, reviewing, and disputing them. In this episode, I sit down with Yuval Selik, co-founder and CEO of Promomash, to explore how AI is changing deduction and trade spend management.
We discuss where AI can save time, why clean data and proactive planning still matter, and why experienced people must remain involved in every decision. Yuval also shares why relying entirely on AI could lead to inaccurate accruals, incorrect promotional matching, unnecessary disputes, and damaged distributor relationships.
Creating a great product is only the beginning. The real challenge is getting people to notice it, remember it, and ultimately buy it.
In this conversation, I sit down with Duncan Alney, founder of Firebelly Marketing, to explore what it takes to grow a CPG brand in today’s crowded and fast-moving market. We discuss why founder-led storytelling matters, how brands can turn one core story into consistent content, and why consumers need to see your message multiple times before they take action.
Duncan also shares lessons from launching his own tea brand, Brown Warrior, and explains why smaller brands can use speed, creativity, and authenticity to compete with much larger companies.
Listen in to learn how to build awareness, create familiarity, support sales, and develop content that connects with real people, not just algorithms.
Retail Media IQ helps CPG brands drive incremental revenue and increase retailer velocity. Especially across platforms like Whole Foods and Instacart. They’re offering a FREE audit for 5 Foodbevy brands to help identify how you can increase sales, where you may be spending too much, and how to improve your ROAS. The best part is that if you decide to work with them, there’s no retainer fee, and their pricing is 100% referral-based. Limited Offer: Free Whole Foods / Instacart Audit
Harvest Hub CPG gives founders the edge in submitting correctly, to the right person, at the right time, with the right documents, to over 75,000 accounts nationwide. Access category review calendars for 150 key accounts, distribution information, buyer details, promotional requirements, and grow your business with the information major national sales companies use.
🎨Pulp+Wire is a full-service CPG creative agency that helps brands stand out, scale faster, and drive growth through strategic branding, packaging design, website creative, trade show experiences, and more. Limited-Time Offer: Get a FREE Brand Audit Session. Limited to the first 5 brands that respond this week.
📋 Second helps brands capture Fancy Food Show booth conversations in real time. Your team texts in badge scans, business cards, voice memos, sample requests, and quick notes from the floor.
🛒 The Amazon Whisperer specializes in helping CPG brands scale profitably on Amazon through strategy, advertising, listing optimization, creative, backend management and much more. Get started with a free Profitability Roadmap where we run an in-depth account diagnostic, identify the issues and opportunities, and deliver a 90-day plan to scale your account profitably.
💰 Bridge Marketplace is the official financing partner for Walmart and Sam’s Club suppliers. Bridge offers purchase order financing that funds your production costs at rates competitive with traditional inventory and asset-based loans, without taking a loan against your business.
👩💻 Plus Forty helps CPG and e-commerce brands scale with vetted VAs and offshore talent, from executive assistants to media buyers, sales support, and more. Exclusive for Foodbevy they offering 2 brands the chance to try a Virtual Assistant for free: 5 free VA hours, No upfront costs and CPG and AI-capable support
💻 Peasy is a free, all-in-one operating system for CPG brands, built to replace spreadsheets with one simple dashboard for purchasing, receiving, production, inventory, and sales. Right now, they’re offering completely FREE access to the full platform with no limits, no credit card, no contracts.
🔢 Run the Numbers Consulting loves to partner with CPG brands to strengthen operations, sales, and data through fractional leadership and data-driven insights that support confident decision-making and sustainable growth within Grocery Retail. Their consultants work alongside brand teams across sales, operations, data analytics, finance, and deductions.
E-mail: intro@foodbevy.com to request an introduction to any of the partners above
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