AI, 6mm holes and asking "why?"
People don't want to buy a quarter-inch drill bit. They want a quarter-inch hole. Theodore Levitt (Harvard Business School) Why ask why? There is a line every product person knows. “People don't want a 6mm drill bit, they want a 6mm hole” . I’ve heard it in more than one meeting. Probably because it does point at something real: the literal request is rarely the actual want. But it’s not supposed…