Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches, funnel stacks, sales calls, or the grind. This show is all about daily sales and finding your flow state within that. I share exactly how I build evergreen, passive sales using a simple bridge model that turns small offers into a full ecosystem, so you can make sales while you sleep and grow toward…
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The low ticket thing everyone's getting wrong
A lot of you have low ticket a bit misconstrued. We're not going for volume. If that's a shocker, you need to pay closer attention my loves. Chasing 550 sales a month is a job you gave yourself. I'd rather have 40. I'm getting into the biggest mistake I see, and the one rule that makes low ticket actually work. Come listen to this one 🥂 👉 Grab the Mini Offer Machine - $97 for instant access. We…
Brand deals for coaches: how to start and how to get paid
Rainy Monday on the Gold Coast, hunkered in, and I've got something I really want to open your eyes to 🤍 We're talking brand deals and collabs. And before you go "ugh, that's not me, I'm not an influencer, my audience isn't big enough" - please stay with me. Because that's exactly the thinking that's keeping money on the table. I'll be really honest with you about my own numbers (70% of my…
A deep, soulful chat on nervous systems, boundaries and coming home to yourself with Alex Eden
Everyone's talking about nervous system work right now, and honestly most of it splits into two camps. The woo, spiritual side over here, and the grounded, practical side over there. Alex Eden meets you right in the middle 🤍 Alex is one of my private clients and a member of the Daily Sales Mastermind, and this conversation went deep. We talk about her wild blend of sacred science, stoicism and…
Okay I cannot believe I'm saying this, but I just had a $100K week 🤍 100K worth of coaching contracts sent out in less than 48 hours. And I'm giddy. Not because of the number, but because this model works. No launch. No ads. No huge audience. Just one email, one Google Doc, and me responding to every single person myself. But here's the part I really need you to hear. This week didn't start this…
Just landed back on the Gold Coast from Singapore and this one poured out of me Every single client I met in person this month said the same thing. They love how clearly I explain concepts, and it's because I teach in shapes. Arrows, circles, little messy iPad scribbles. But then something hit me on the flight over. I've been teaching the wrong shape for 18 months. The funnel drains and runs out.…
The small things I did to get my glow back in business
Recording this one from my hotel room in Singapore, cheeks hurting from smiling all day 🤎 The last couple of months have felt heavy. Nothing bad happened, sales still coming in, clients still signing. But the energy just sucked back in and I hated it. That cruise control feeling after you've been flying. So I made it my mission to fall back in love with my life and business. And it started with…
There's no expiry date on starting something that lights you up with Jo Clark
Okay this one's a treat 🤍 I'm sitting down with one of my incredible clients from the Daily Sales Mastermind, Jo Clark. She spent 32 years in education, hit rock bottom six years ago, and rebuilt her entire life into a business helping women make the second half of life their best half. We went everywhere in this chat. Second chapters, grief, empty nesting, friendships, and the real stuff of…
How I grew my business through in-person events (and VIP days)
Okay so I've hit record mid-thought on this one because I'm so excited I've conjured up an entire month of in-person. Three events, a trip to Singapore, VIP days in Byron. And it's got me thinking about how much events have quietly shaped my whole business. I know some of you just went "nope, click away" because hosting an event feels like the cringiest, scariest thing ever. Trust me, I thought…
Okay so this one's a bit of a get-it-all-off-my-chest episode pour a cuppa and pull up a seat. In-laws gone home, school holidays started, my little one got gastro, and somewhere in all of that I just lost my spark. You know the feeling. When posting starts to feel like a chore and you're dragging yourself towards it with your whole body. And if you know me, you know discipline and consistency are…
“I'm so over hearing myself sell” - The identity work behind selling every day
Okay so this one's deep. Think late night call with a glass of wine 🍷 I had my bestie Erin over on Friday and we sat up for hours talking about identity. Who we're becoming, why things don't feel quite there yet, the gap between the old you and the new you you're calling in. And then one of my mastermind clients asked me the exact question I think you've been sitting with too. How do you keep…
How to reignite your passive offers that aren’t selling right now
My in-laws are here for two weeks (10 hour journey, two suitcases, a million stories from my mother-in-law 🤍). So with way less time on my hands, I did something I've never done before. A midyear sale. 50% off for 50 hours only. But here's the thing nobody tells you about passive income. It's not actually that passive. Your funnel is like a fire - you don't build it once and walk away. It needs…