Flip Your Script is a podcast about sharing real stories with people who have harnessed the positive power of social media. The show is hosted by Kristi Piehl, Emmy Award-winning journalist, entrepreneur and CEO, author, speaker and public relations expert.
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What happens when social media becomes more than a place to scroll? For Hannah Heidel, known online as @nourisheddgirl, it became a space to navigate her own health journey, connect with others and build a community centered on health and wellness. In this episode of Flip Your Script, Hannah shares how opening up about her mental and physical health struggles helped her become more comfortable…
Many leaders wonder if a social media presence is worth the effort, but Mark Peters believes it's one of today's most powerful leadership tools. As CEO of Butterball Farms, founder of The SOURCE and author of The Retention Trap, Mark has embraced social media to build trust, share meaningful insights and elevate others. In this episode of Flip Your Script, he shares his journey from a social media…
When her infant son Lewiston was diagnosed with Spinal Muscular Atrophy (SMA), Jessica Janzen turned to social media to share updates and let others know how they could support her family. After his passing, it became a space to process grief, find hope and connect with others navigating life's hardest moments. In this episode of Flip Your Script, Jessica shares how using social media with…
Gerald Stratford never expected a photo of his giant vegetables to change his life. Known today as the Veg King, he built a global following by sharing his passion for gardening and spreading positivity. In this episode of Flip Your Script, Gerald shares how gardening helped him through cancer and the pandemic, why authenticity matters and the simple mindset that guides his life: keep your glass…
Most people don't think "school librarian" and "social media influencer" belong in the same sentence, but Jen Miller is changing that. As the creator of Meet Me In The Media Center, Jen has built a positive online community that has garnered millions of views while advocating for libraries and supporting global book donation efforts. In this episode of Flip Your Script, Jen shares her journey to…
Jesse and Hollie Erickson are the parents behind the viral Instagram and TikTok account Wonderful Life with Bedford. After their son Bedford was diagnosed with the rare genetic disorder Schwartz-Jampel Syndrome (SJS), they turned to social media searching for connection, support and other families who understood their journey. In this episode of Flip Your Script, they share how their platform…
Matt Eicheldinger is a middle school teacher turned bestselling author and viral creator. He built his platform by sharing classroom stories and middle school humor. During the pandemic, he began posting on TikTok and everything changed. A viral video in a flooded parking lot brought millions of views and expanded his reach far beyond the classroom. In this episode of Flip Your Script, Matt shares…
Isabel Klee started using social media to share her journey fostering rescue dogs and daily life with her dog, Simon. What began as a personal outlet on her @simonsits account grew into a viral storytelling platform, a bestselling book and a TV show that is now in development. Her authentic, unfiltered fostering content built a deeply engaged audience that follows each foster like a new season of…
Joyce Toti is the founder and CEO of Collective Women's Leadership, a community helping women build confidence, connect authentically and grow their careers. She began using social media to share personal updates, but during grad school realized younger generations needed mentorship. Now she uses it for connection, empowerment and leadership. In this episode of Flip Your Script, Joyce shares tips…
McKenna DeVelbiss, better known as Cowboy Kenna, is on a mission to prove that choosing kindness can be revolutionary. Her simple, positive TikTok videos even grabbed the attention of The Today Show. From painful childhood comments to unexpected compliments from strangers, she is passionate about the power of words. In this episode of Flip Your Script with Kristi Piehl, McKenna shares how she's…
