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Spotify: https://open.spotify.com/episode/43aNa6aJ9oFS2BsfWyFl8r
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In the second and last part of my interview with Dr. Thorp we talk about many things, among them the deep corruption of medical journals, ongoing fertility concerns and how Thorp got fired from SSM Health.
But in the post below I want to highlight what I consider the most important piece we discussed during the interview - and that is the federal government’s Propaganda Blitzkrieg to get Americans injected with the toxic mRNA shots.
Mark Weber claims to have been the Blitzkrieg’s architect. Let’s have a closer look at who he is.
Mark Weber is one of the many people who should be held accountable for his role during the so-called Pandemic. He was the Deputy Assistant Secretary for Public Affairs/Human Services at the U.S. Department of Health and Human Services from 2012 until July of 2021.
The HHS Office of the Assistant Secretary for Public Affairs, abbreviated ASPA, is the HHS’ media and communications office.
On Weber’s LinkedIn profile he boasts to this very day that he is the architect of the vast and insidious propaganda campaign that played a pivotal role in convincing hundreds of millions of Americans to get injected with the experimental shots.
Have a look at his LinkedIn profile - it’s telling:1
“Your success is my success!” That’s his motto. Quite an astonishing one since his successful Covid shot propaganda campaign led to the death, injury and suffering of vast numbers of Americans - in all likelihood millions of them.
Weber basically spent his entire career at the HHS or at one of its agencies. After he retired in the summer of 2021, he formed his own LLC and, in 2024, he co-founded the Septem Group, a Washington DC-based communications and marketing firm, where he has been cashing in on his decades of health agency insider knowledge and government connections.
Below is his list of his “successes”: it’s long and detailed. Apparently, he considers himself a federal Wunderemployee. He claims to have increased “customer satisfaction with HHS.gov from 20 percent of users to 80 percent of users in one year.”
But let’s have a closer look at what exactly he did during the Covid years until he left the HHS:
This is hard to read so here it is again:
“Formulated and led the first $300 million phase of the U.S. Government’s COVID-19 Public Education Media Campaign and achieved performance based approval for an additional $300 million for the second phase.
“Results showed for the year starting in April 2021, an estimated 55.9 million doses of COVID-19 vaccines were administered because of the Campaign and for every $1 invested, the Campaign and corresponding vaccination costs resulted in benefits of almost $90.”
There is a lot of revealing information in this one paragraph:
Weber describes himself as the architect of the first phase of a Government Covid-19 “Public Education Media Campaign.” This “public education” campaign named “We Can Do This” was a massive, nation-wide propaganda war against American citizens.2
The first phase of the campaign cost $300 million.
Weber writes that it was he who, all by himself, led the campaign and in such a spectacularly successful manner that an “estimated” 60 million of “COVID-10 vaccines were administered because of the Campaign…”
And, to top it all of, this was a stunningly successful investment: for every dollar “invested,” there was a win “in benefits” (!) of “almost $90.” He doesn’t specify what these alleged “benefits” actually are supposed to be and how they were calculated.
Because the first phase of his propaganda campaign was so enormously successful, a second propaganda campaign phase was approved for another $300 million.
Amidst all these successes, it it remarkable that he left the HHS in July 2021 instead of personally leading the second phase of the Covid-19 mRNA shot propaganda campaign.
Weber was so proud of creating the Covid-19 “Public Education Media Campaign” that he, together with Thomas Backer and April Brubach, wrote an article about it, explaining how it worked. The article, titled “Creating the HHS COVID-19 Public Education Media Campaign: Applying Systems Change Learnings,” was published in March, 2022 in the Journal of Health Communication:3
The article’s abstract contains much revealing information about this propaganda campaign.
The “COVID-19 Public Education Media Campaign” was started in July 2020 by the US Department of Health and Human Services (HHS). And, while just one of many such HHS “education media campaigns,” there was something new and special about the Covid-19 one: it was the first of its kind since it consistently applied a bunch of mysterious “learnings from recent ASPA systems change efforts,” nine of such learnings in total.
It appears then that ASPA overhauled its propaganda tactics in a fundamental manner to get as many Americans as possible to take the shots and it did so by implementing nine specific learnings. Learnings, as the abstract of his article reveals, that are “based in communication science as well as experience.”
In the article, Mark Weber defines these nine learnings as follows:
Secure leadership support early — get visible commitment from senior officials so the initiative carries institutional authority.
Use systems thinking rather than isolated tactics.
Base decisions on communication science and evidence.
Engage stakeholders throughout the process.
Build the strategy through an iterative process.
Create broad ownership — reflected in the COVID-19 Community Corps model.
Maintain flexibility.
Measure progress and learn continuously.
Institutionalize successful changes so they outlast the initial campaign.
All nine “learnings” were important for the “success” of the propaganda campaign, but two of them were crucial in my opinion: “Engage stakeholders throughout the process” and “Create broad ownership.”
Who were the “stakeholders” in the government’s propaganda war against the American people? Maybe it’s better to ask who was not a stakeholder since the entire American society was saturated with stakeholders. The goal was to implement a whole-of-society approach and this was achieved easily.
Here are just two, but essential, stakeholder nodes as examples:
HHS Office of the Assistant Secretary for Public Affairs (ASPA): Developed and directed the overall strategy
CDC (Centers for Disease Control and Prevention): Provided public health guidance and coordinated message alignment
NIH (National Institutes of Health): Functioned as contracting authority and funding channel for the campaign
Of course Mark Weber didn’t execute the campaign by himself. He had contractors do the work, in particular Fors Marsh Group, the prime contractor:
In the fall of 2020, Fors Marsh Group received $250 million to lead the campaign coordinating a “well-coordinated group of creative and media agencies.”
In August 2021, the firm received another $150 million for a second phase of the campaign.
That makes int total $400 million for a firm with roughly 400 employees. Not bad. Getting awarded something like the equivalent of one million dollar per employee is remarkable. There must be people at Fors Marsh who made a fortune by pushing Americans into the Covid shots.
Fors Marsh Group is really just a (hidden) extension of the federal government. Almost all its clients are government agencies:
It’s one of these many propaganda producing agencies that live of government contracts and are based on what is called “behavioral science.” At its core, it’s the “science” of how to manipulate people.
Essentially, Fors Marsh is in the business of getting paid by the federal government for spreading lies and getting rich by doing so. The agency drove a very successful propaganda campaign by manipulating, pressuring and gaslighting people.
The screenshot below is from Fors Marsh’s “About Us” website:
Seriously human? No: deadly human.
On its website, Fors Marsh has an case study dedicated to its “We Can Do It” Covid-19 propaganda campaign:4
What was the purpose of the campaign? It was the Indoctrination of the population to the point where most were willing (and many eager) to receive the experimental shots. “Getting the public to embrace these vaccines… ,” they write in their case study, “was another story.”
It’s sickening to look over the long case study on their website where they show examples of their slick propaganda clips that YouTube was gladly promoting far and wide.
“The campaign we developed,” For Marsh writes, “was grounded in several theories of behavior change and communication:”
Fors Marsh claims that their campaign “motivated 22.3 million people” to get the two basic mRNA Covid shots.
Mark Weber’s claim, as mentioned above, is somewhat higher: he claims about 30 million people were convinced by the campaign to get the shote: “Results showed for the year starting in April 2021, an estimated 55.9 million doses of COVID-19 vaccines were administered because of the Campaign.”
There were many other communications agencies that received much smaller amounts of money like Atlas Research which got a $15 million contract via the FDA.
Communication agencies specializing on specific racial groups also received federal money to target Blacks, Latinos, American Indian/Alaska Natives, Asian Americans, Native Hawaiians, Pacific Islanders and rural non-Hispanic White people.
Below you see Fors Marsh “Public Education Campaign” in action on the HHS website during 2021:5
Mark Weber writes in his article “Creating the HHS COVID-19 Public Education Media Campaign: Applying Systems Change Learnings:”
“Market research impacted every element of the Campaign from the beginning—from overall strategy to early paid advertising, social media postings, and other mass communication strategies.
“The need for interpersonal interactions with physicians, ministers, family, and community members was clear from the initial market research conducted in the fall of 2020.
“While the first phase of the Campaign initially focused on mass media messages, it shifted to a more trusted messenger, and community orientation, with outreach focused at the community level.”
The “Trusted Messenger” networks were one of the most important parts of the federal government’s war against the American people because of their sheer size and the state’s control over them. The United States Government coaxed and coerced millions and millions of people into spreading a message that few would have given on their own.
These trusted messengers could be trusted because they were (and are) captives of the system: the system controlled them back then and it controls them now.
Take, for example, obstetricians and gynecologists: they are captives of the medical system whether they like it or not. If what they tell their patients doesn’t align with their professional certification organization ABOG (American Board of Obstetricians and Gynecologists), then ABOG can decertify them - and they lose their livelihood. The same is true with regard to state medical boards: If physicians don’t tow the board’s line, they run the risk of losing their medical license.
There were literally millions of such trusted/controlled messengers in the United States: practically the entire field of medical professions; the overwhelming majority of religious employees like priests, pastors and rabbis; the entire mainstream media of course; and of course teachers and professors. And, at their sides, an army of cultural influencers from the music and entertainment industries, social media and sports.
In his book “Sacrifice,” Thorp writes:
“Named the “We Can Do This” campaign, it was way more advanced and aggressive than any public health campaign in our history.
“If you were to click on the link “Media Partners” at wecandothis.hhs.gov website [to be found on the Wayback machine], you will see a list of 3,907 such “partners,” and it will take your breath away.
“These are a few of the beneficiaries of big government money, for which, it is safe to assume, solid propaganda would be delivered, and was: AARP, Amazon, Buzzfeed, Disney, Facebook, Google, Hulu, Motherly, The Christian Post, Parade, Parents, and even Animal Planet!
“There are hundreds and hundreds of radio stations, religious groups, veteran’s groups, and labor unions, to name but a few categories.
“There is a clear extra bombardment to convince certain groups, such as Blacks, Asians, Hispanics, and Native American groups.
“The effort is driven by communication science and provides tailored information for at risk groups,” the website boasts.
Usually, the transmission belts were the large professional organizations that were paid off or coerced to do their part as “trusted messengers”: for example ABOG and ACOB and SMFM for obstetricians and gynecologists; the NFL ad NASCAR for sports, the NAACP for Black Americans and GLAAD for homosexuals.
Thorp said during the interview:
Dr. Thorp: “SSM Health [the hospital he worked at] took 306 million dollars with a quid pro quo under the table contract that they would push the vaccine on their employees and on their patients. So that’s part of your trusted messenger, right? The hospitals and the doctors.
“That was their strategy. So it’s very disturbing.”
We now live in a no-trust society: trust in doctors and nurses in particular has likely never been as low as today. And that is a good thing: a professional who is a captive of the federal government should not be trusted.
HHS launched the Covid-19 Community Corps on April 1, 2021 - and not as an April fool’s joke. It put its stakeholders and “trusted messenger” networks to use in order to mobilize additional people. Anyone could sign up to get active in the Community Corps.
This was astroturfing at a remarkably perfidious level: organized by the government itself and paid for with billions of dollars created out of thin air.
There was nothing, absolutely nothing grassroots about the Community Corps - it was manufactured from top to bottom. Communities did not create or drive it in any way.
Because “trusted voices” like the voices of gynecologists, pediatricians, pastors, teachers, neighbors, friends and relatives told parents and kids and everyone else to get the shots, it appeared as if the message came not from the federal leviathan but from many different well-meaning people who certainly weren’t out to harm you.
When the Community Corps was launched on April 1, 2021, it already had more than 275 so-called “founding member organizations.” Over the coming months it grew into a network of about 20,000 “community leaders” (whatever that is) and volunteers that had signed up to serve as a “trusted voice.”
As already mentioned, anyone could go to the HHS website and sign up to become a member of the corps. Such people would then receive materials like weekly talking points, infographics, fact sheets, social media suggestions, and tools to help others book vaccination appointments.
There was even a scripted “Leader Guide” and workbook to instruct corps members how to convince others to take the shots - similar to the “Conversation Guide” that the American College of Obstetricians and Gynecologists (ACOG) developed for physicians.
What really made the Covid-19 Community Corps work was the absolutely lavish funding behind it. “Community leaders” and “trusted voices” were literally paid for saying the things the federal government wanted to be said.
Here is a list of the money that flowed into the Corps:
Almost $10 billion to increase “vaccine access and confidence in hard-hit communities.” This included $3 billion in CDC funding for state-level outreach through community organizations.
$250 million in minority health grants for increasing the number of mRNA shots in minority communities.
$255 million in separate CDC awards to community and civic groups.
Almost $400 million was awarded through the American Rescue Plan to 158 national, regional, and local organizations for “community-based vaccine outreach workforce building.”
In October, 2022, Dr. Thorp and his wife, lawyer Maggie Thorp, wrote in their article “Tentacles of a Covert and Exploitative Propaganda Machine, Compliments of the U.S. Government:” 6
“At the heart of the propaganda campaign was exploitation of trust.
“The HHS, working in tandem with the Biden administration, infiltrated all channels of communication to inject itself into our most trusted relationships.
“Literally no facet of life or society was left untouched.
“In a disturbing campaign for control typically characteristic of totalitarian dominator societies, the government co-opted our most intimate relationships and the voices we trusted into a vast covert government operation, unleashed on the unsuspecting public at the height of their fear and isolation.”
00:05 Medical Journal Corruption Exposed by Former Editors
03:11 Billion-Dollar Payments to Journal Reviewers
03:43 Fraudulent Data Behind the Hydroxychloroquine Study
05:19 ACOG’s Revenue Chart: Following the Money
07:44 Program Services and the 2018 Revenue Spike
11:06 Marketing Vaccines Through OB-GYNs and Mothers
13:34 HHS Funding and the Move to Washington, DC
16:02 The $67 Million Grant and Massachusetts Payoffs
18:59 Trillions in Pandemic Spending and Institutional Capture
20:31 Origins of the Trusted Messenger Strategy
21:48 Hospitals Paid to Push the Vaccine
26:03 How Many OB-GYNs Knew They Were Being Used
27:33 Trust Through Coercion
28:50 Did Doctors Believe the Narrative
29:41 ACOG’s Conversation Guide for Patients
32:50 A Radioactive Topic Among Colleagues
34:02 Introducing Mark Weber and His Article
35:11 Inside the HHS Propaganda Campaign Paper
37:49 Projection and the Politics of Public Health
39:36 The Nine Learnings of Systems Change
42:38 Mark Weber’s Career and Education
44:32 Bragging About Vaccination Numbers and ROI
45:32 The April 2021 Inflection Point and Faiths for Vaccines
48:25 A Goebbels Comparison
51:28 The Septem Group and the Revolving Door
53:25 The Firing Begins
58:03 The Termination Call
1:00:41 A System Wide Email Within Minutes
1:03:21 The Non Disparagement Clause
1:04:49 A Terrific Investment
1:06:07 Fertility and Long Term Safety Concerns
1:09:24 Why No Spike Protein Home Test Exists
1:09:41 Five Years Later: Has Anything Changed
1:12:30 Placebo Speculation and DARPA
1:14:28 The Purpose Behind Targeting the Vulnerable
1:15:29 A Spiritual Battle
1:20:31 Celia Farber and the Book’s Legacy
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