# Fitt Insider Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness. Page: Feed: --- ## [Target Taps Wellness, AI Personalizes Food, Sports Become AI-Proof](https://fittinsider.libsyn.com/target-taps-wellness-ai-personalizes-food-sports-become-ai-proof) _2026-08-20_ August 20, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Target adds 4,600 new food items in a grocery overhaul leaning into discovery and emerging brands, targeting over $2B in growth over the next few years SUMMITS and Hyphen combine nutrition software with automated makelines to personalize institutional food service using wearable and sleep data… [Listen](https://traffic.libsyn.com/secure/fittinsider/129_-_FI_Daily_Brief.mp3?dest-id=1477619) ## [Neko Expands, Happy Health Raises, Sequel Taps WNBA Star](https://fittinsider.libsyn.com/neko-expands-happy-health-raises-sequel-taps-wnba-star) _2026-08-19_ August 19, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Neko Health opens its first US clinic in SoHo on September 24 after building a 25,000-person waitlist, following a $700M raise and Amazon Health hire Happy Health raises $75M to expand its FDA-cleared smart ring beyond sleep diagnostics into physician-guided care for obesity and hypertension… [Listen](https://traffic.libsyn.com/secure/fittinsider/128_-_FI_Daily_Brief.mp3?dest-id=1477619) ## [Purely Elizabeth Get Acquired, Women's Sports Surge, Gen Z Stays In](https://fittinsider.libsyn.com/purely-elizabeth-get-acquired-womens-sports-surge-gen-z-stays-in) _2026-08-18_ August 18, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Ferrero Group acquires Purely Elizabeth, the wellness food brand that more than doubled sales in two years, following its $3.1B WK Kellogg deal Women's sports viewership hits 28.6B minutes in H1 2026, up 18%, as ad spend rises 120% and sponsor valuations surge across the WNBA, NWSL, and LPGA… [Listen](https://traffic.libsyn.com/secure/fittinsider/127_-_FI_Daily_Brief.mp3?dest-id=1477619) ## [352. Chris Kiple, CEO of Solius Labs](https://fittinsider.libsyn.com/352-chris-kiple-ceo-of-solius-labs) _2026-08-17_ Today, I'm joined by Chris Kiple, CEO of Solius Labs. A decade in development, Solius's FDA-cleared UVB light therapy device personalizes dosage by skin type, aiming to replicate the benefits of sunlight while minimizing carcinogenic risk. In this episode, we discuss sunlight as a foundational pillar of health and longevity. We also cover: Why sun avoidance is deadlier than smoking Designing a… [Listen](https://traffic.libsyn.com/secure/fittinsider/352_-_Solius.mp3?dest-id=1477619) ## [Healthcare Costs Rise, Regenerative Food Grows, Lilly Cracks Down](https://fittinsider.libsyn.com/healthcare-costs-rise-regenerative-food-grows-lilly-cracks-down) _2026-08-14_ August 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: JG Wentworth survey finds 92% of US adults have delayed or abandoned medical care due to cost, creating an opening for lower-cost consumer health models Regenerative farming products hit $2B in annual US retail sales as 40 global food companies sign onto an initiative tying sourcing to soil… [Listen](https://traffic.libsyn.com/secure/fittinsider/126_-_Fitt_Insider_Daily_Brief.mp3?dest-id=1477619) ## [Oura Signs Tennis Stars, Viome Acquires Circulate, Clair Partners with Mayo Clinic](https://fittinsider.libsyn.com/oura-signs-tennis-stars-viome-acquires-circulate-clair-partners-with-mayo-clinic) _2026-08-13_ August 13, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Viome acquires Circulate Health, launching Viome Pro and adding treatment capability to its diagnostics and nutrition platform across 200+ clinics Clair Health partners with Mayo Clinic Platform\_Accelerate to clinically validate its continuous hormone and symptom monitoring wearable, launching… [Listen](https://traffic.libsyn.com/secure/fittinsider/125_-_FI_Daily_Brief.mp3?dest-id=1477619) ## [Hims Preps Peptides, Abbott Syncs with Google, Amazon Targets Pharma](https://fittinsider.libsyn.com/hims-preps-peptides-abbott-syncs-with-google-amazon-targets-pharma) _2026-08-12_ August 12, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Hims CEO Andrew Dudum says the company plans to offer approved peptides by year-end, leveraging 19% subscriber growth to 2.9 million as a distribution channel Abbott's Lingo glucose data integrates with Google Health's AI Coach, joining Abbott's Whoop investment and Lilly's Oura stake in the… [Listen](https://traffic.libsyn.com/secure/fittinsider/124_-_FI_Daily_Brief.mp3?dest-id=1477619) ## [AI Hacks a Gym, AG1 Launches Gummies, Avocado Oil Gets Exposed](https://fittinsider.libsyn.com/ai-hacks-a-gym-ag1-launches-gummies-avocado-oil-gets-exposed) _2026-08-11_ August 11, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: An AI agent booking a gym class found a vulnerability and bypassed the system unprompted, signaling wellness platforms need to build for AI agents alongside humans AG1 launches Essentials Gummies packing 50 vitamins and minerals, diversifying beyond greens powder as it hunts for its next… [Listen](https://traffic.libsyn.com/secure/fittinsider/123_-_FI_Daily_Brief.mp3?dest-id=1477619) ## [351. Miranda Nover, Co-founder & CEO of Fort](https://fittinsider.libsyn.com/351-miranda-nover-co-founder-ceo-of-fort) _2026-08-10_ Today, I'm joined by Miranda Nover, co-founder & CEO of Fort. The first wearable designed specifically for strength training, Fort uses motion and optical sensors to detect exercises, track physiological impact, and provide recovery insights. In this episode, we discuss scaling strength intelligence. We also cover: Fort's 12–24-month roadmap Why nobody has solved strength training Early EMG and… [Listen](https://traffic.libsyn.com/secure/fittinsider/351_-_Fort.mp3?dest-id=1477619) ## [Bank of America Spends $250M on GLP-1s, Peloton Turns a Profit, Planet Fitness Slows](https://fittinsider.libsyn.com/bank-of-america-spends-250m-on-glp-1s-peloton-turns-a-profit-planet-fitness-slows) _2026-08-07_ August 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Bank of America spends $250M+ annually on GLP-1s, roughly 13% of its healthcare budget, as employers reframe the drugs as a productivity investment Peloton posts its first-ever annual net profit after a years-long turnaround, though weaker guidance on soft hardware demand sent shares lower… [Listen](https://traffic.libsyn.com/secure/fittinsider/122_-_FI_Daily_Brief.mp3?dest-id=1477619) ## [Realtime AI Arbitrage Terminal (Sponsored)](https://crawlproof.com/a/G0uJi7WyGtXR) _2026-08-07 · **Sponsored**_ Realtime auto-trading across exchanges with scored setups, backtesting, and risk controls. ## [Running Goes Luxury, Hinge Enters GI Care, Dwyane Wade Backs THC Drinks](https://fittinsider.libsyn.com/running-goes-luxury-hinge-enters-gi-care-dwyane-wade-backs-thc-drinks) _2026-08-06_ August 6, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Hinge Health acquires Cylinder Health for $105M, expanding into gastrointestinal care to become a multi-condition platform across interconnected chronic conditions Dwyane Wade partners with Cann to launch a low-dose THC beverage inspired by his golf routine, joining athletes betting on… [Listen](https://traffic.libsyn.com/secure/fittinsider/121_-_FI_Daily_Brief.mp3?dest-id=1477619) ## [P&G Buys Thorne, Cleveland Clinic Delivers by Drone, World1 Reinvents Sports](https://fittinsider.libsyn.com/pg-buys-thorne-cleveland-clinic-delivers-by-drone-world1-reinvents-sports) _2026-08-05_ August 5, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: P&G acquires supplement maker Thorne for $3.8B, adding the practitioner-trusted brand to a portfolio that includes Metamucil and Wonderbelly Cleveland Clinic launches the first long-term drone prescription delivery program at a US health system, partnering with Zipline as healthcare competes on… [Listen](https://traffic.libsyn.com/secure/fittinsider/120_-_FI_Daily_Brief.mp3?dest-id=1477619)