If something can go wrong, it will go wrong
Murphy's Law and the buy-versus-build question, after AI changed what is buildable.
Fernando Amaral
Computer science engineer turned revenue leader. CRO at Rydoo. Building the future of AI-native go-to-market.
Latest posts
From AI exploration to AI efficiency
Three years deep in AI tools. What I am cutting, and why fluency is only useful when it becomes judgement.
Everyone I know is asking me about AI
One super-agent versus a team, why chat alone is not enough, and what shipped this week.
I have been living in the future
Two weeks with OpenClaw and Claude Opus 4.5 changed how I work. From vibe coding to managing a team.
Rebranding for Fun and Profit
But Mostly Fun.
Congratulations, You've Invented a Category!
Now Enjoy the Crushing Loneliness.
How to Launch a SaaS Podcast That Even Your Mom Won't Subscribe To
Somewhere, right now, a SaaS marketing team is launching a podcast. It will have 47 episodes. It will have 12 listeners. Seven of them work at the company.
Why Your MQLs 'Suck'
Spoiler: it's not the leads. It's you.