Marketing | Strategy | Analytics
The intelligence and automation revolution has created/forced immense transformation at Marketing Agencies. All types: Media. Creative. Performance. Brand. Measurement. CRM/”Lifecycle.” [ ] The post Pay Less, Grow More: Agencies in an Agentic AI-Era. appeared first on Occam s Razor by Avinash Kaushik .
In a world with fuel-efficient long-range motorcycles, do you insist on using horses for transportation? I’m of course talking about [ ] The post AI Ready? Google Ads Maturity Model. appeared first on Occam s Razor by Avinash Kaushik .
A couple of years ago, I was doing a Strategic Consulting engagement for a global company that operates in 75 [ ] The post Smart KPIs: Accountability Over Outcomes Over Activity. appeared first on Occam s Razor by Avinash Kaushik .
Last year, nearly all of the top 50 telecasts in the US were connected to sports. The 97th Oscars, SNL [ ] The post Sports Marketing Measurement Playbook. appeared first on Occam s Razor by Avinash Kaushik .
my advice to deliver IAbI, and not data. Here’s the traditional analytics workflow being practiced in your company: 1. Report [ ] The post Bye, Bye Human-Powered Marketing Analytics. appeared first on Occam s Razor by Avinash Kaushik .
There s a scary Giant hiding in your closet. It imposes hidden costs that, when accounted for, transform your claim that [ ] The post The Best Marketing ROI Formula: Incremental Net Profit ROI! appeared first on Occam s Razor by Avinash Kaushik .