Fast Company · Aug 17, 2026
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Rebel Creamery has produced keto-friendly ice cream for almost a decade, but a judge recently ruled that its packaging is too similar to Van Leeuwen’s. A years-long lawsuit between two ice cream brands, Van Leeuwen Ice Cream and Rebel Creamery, has come to a possible end, with a federal judge ruling that Rebel infringed Van Leeuwen Ice Cream’s trade dress, and ordering that Rebel owes Van Leeuwen…
Rebel Creamery has produced keto-friendly ice cream for almost a decade, but a judge recently ruled that its packaging is too similar to Van Leeuwen’s.
A years-long lawsuit between two ice cream brands, Van Leeuwen Ice Cream and Rebel Creamery, has come to a possible end, with a federal judge ruling that Rebel infringed Van Leeuwen Ice Cream’s trade dress, and ordering that Rebel owes Van Leeuwen tens of millions of dollars.
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