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Fashion & Founders · Jul 17, 2026

Can Phia come back from this?

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Victoria Smith · Fashion & Founders

This might have been the buzziest week in fashion tech…. ever! The main thing I keep wondering is how and will they come back from this. They certainly have the money to try after their recent $35.5M celebrity fundraising round.

The online response has been bigger than I and I bet Phoebe and Sophia expected. More and more people keep sharing weird experiences they had with Phia, interactions that didn’t seem right, corners cut, and questions left unanswered.

This piece from Ali Kriegsman on Phia being kicked off ShopMy as a creator and their mysterious $1million in revenue/month on the platform is a must read.

from Ali Kriegsman article.

Whether you’re just learning about this or have been aware of the fishiness I would highly recommend using the platforms in fashion tech that pre-date Phia and are building with honesty, integrity, and trust first and foremost. Like Beni, Secondsense, Locker, and SSQRD.

Ok now lets get into the opportunities, events, and jobs of the week!

  • Time100 Creators

  • Scholarship!!

  • New Era of Couture

    • Zimmerman, Alaïa, The Row, and Tom Ford selected to join the Fédération de la Haute Couture et de la Mode (FHCM). This is a big deal as it expands to include Australian and American brands.

  • Fashion Tech Showcase

    • July 28-29th (NYC) RSVP

  • Women in AI

  • Foundess x CORE: Cake Decorating

    • July 30th (NYC) RSVP

How she did it

Read the original on fashionandfounders.substack.com

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