The 3 M’s Behind Every Churn Spike

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If you run a membership business, you’ve been in this meeting. Someone pulls up the dashboard, the churn number is higher than last month, and the next forty-five minutes disappear. There is an implicit assumption that if churn is falling, you must be doing something right, and if churn is increasing, you must be doing something wrong. Churn is critically important to membership businesses, so…

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