Thoughts on how we experience information in the digital world, by Jim Kalbach
Ever feel like your strategy meetings are more about paperwork than progress? Ever come out of a strategy briefing more confused than before you went in? There’s a reason for that. Put simply: the nature of strategy has changed but
Understanding JTBD to Avoid Common Pitfalls Every day, you have dozens of goals that you strive to accomplish. You drink coffee to get energy in the morning. Then you might drive to a park-and-ride to take the train while you commute to
Four years after releasing Mapping Experiences, I took all the great feedback and questions I got from readers and updated the book. The 2nd Edition of Mapping Experiences is available in December 2020. Updates include: 40+ new diagrams and images
Thoughts on a more humanistic mindset across the organization In 1997, Steve Jobs returned to Apple after having been previously asked to leave the company he founded. In a town hall meeting to kick off the start of his tenure
In response to recent questions I’ve received about the recent popularity of Jobs to Be Done, I wrote up this quick, 5-minute read outlining why I have drill bits and milkshake straws on the cover of my book. The early
Generating ideas is fun – addictive even. I should know. As a design lead, I’ve facilitated many ideation sessions in my career. You’ve probably experienced this, too: a team gets together for a few hours or days to brainstorm ideas.
“You’ve got to start with the experience and work back towards the technology.” That’s what Steve Jobs said in a company meeting upon his return to Apple in 1997, marking a shift in business thinking. We’ve been seeing a renaissance
Experience mapping is no panacea. It will not provide immediate answers outright. Instead, maps are compelling visualizations that draw others into important conversations about creating value. Your ultimate goal is creating an inclusive dialog within the organization, not simply creating
Mapping Experiences is about possibilities. In it, I highlight many of the existing tools for mapping experiences from different perspectives. Mapping an experience is not a singular activity, and there are many ways to go about it. But with possibility
Mapping experiences is a broad set of activities that engage others. Though often focused on heavy, upfront research and hi-fidelity visualizations, these need not be the case. The benefits of mapping can be realized in a short period of time—about