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StackAdapt, the leading AI advertising and orchestration platform, unveils The AI Delegation Gap, a global report examining how marketers are redefining the role of artificial intelligence in advertising. While AI adoption has become mainstream, the findings suggest a gap between ambition [...] The post StackAdapt’s AI Delegation Gap: 90%+ Marketers Use AI, But Only Half Trust Autonomous AI…
Azerion used AudioStack's agentic production platform to turn one script into 100 personalised audio ads across the UK — proof that AI-driven personalisation can move even a sensitive, hard-to-message category to act. New Wella's Nioxin Pro Clinical line saw 70% of [...] The post 1 Campaign, 100+ Ads, 70% Engagement: Inside Wella’s AI Audio Success with AudioStack appeared first on…
Nexxen, the advertising technology platform powered by unique data and media, announced the launch of the standardisation of Smart TV home screen inventory specifications across original equipment manufacturers ("OEMs"). Uniform specifications will enable advertisers to more seamlessly activate campaigns within [...] The post Nexxen Introduces Standardisation of Smart TV Home Screen Advertising…
This week, AI continued to reshape advertising, search and consumer technology, while regulators and industry players pushed to redefine the rules of the digital ecosystem. In today we cover Ex-WPP Executive Claiming Sony probe uncovered $350m in client rebates The post The Stack: The AdTech Shakeup appeared first on ExchangeWire.com .
ChinaJoy 2026, themed "Level up with AI", spotlighted the impact of AI on gaming. iion's Zach Jiang shares his key takeaways from the event. The post What ChinaJoy 2026 Signals for Gaming appeared first on ExchangeWire.com .
Ever wonder what you'd tell your 16-year-old self? We asked ad tech experts what advice they wish they'd had before starting out in their careers... The post Ad Tech Careers: Advice to Myself at 16 appeared first on ExchangeWire.com .
In today’s Digest, we cover OpenAI expanding its ChatGPT ads pilot to 31 European markets, Apple’s latest spyware alert wave appearing to be its largest yet, according to a digital rights group, and Taboola striking an exclusive programmatic display deal [...] The post Digest: OpenAI Expands ChatGPT Ads Pilot to 31 European Markets; Apple’s Latest Spyware Alert appeared first on ExchangeWire.com .
In this article, V2RSION's Paul Evans looks at the Nielsen-DoubleVerify deal and what this example reveals about post-M&A positioning... The post The $2.15bn Deal That Said Nothing About Why It Mattered appeared first on ExchangeWire.com .
ATS London 2026 is just around the corner! We caught up with some of the speakers taking to the stage to find out what has them excited... The post ATS London 2026: Meet the Speakers appeared first on ExchangeWire.com .
Wrango, the healthcare marketing platform purpose-built for verified healthcare provider (HCP) activation and clinical measurement, and OpenX, The Intelligent SSP™, today (19th August, 2026) released results from a controlled test across specialty pharma campaigns that shows supply-side targeting — not [...] The post Wrango Finds 32% More HCPs with Supply-Side Targeting via OpenXSelectTM appeared…
Screencore, a global programmatic technology company, today (19th August, 2026) announced the launch of its new supply-side platform (SSP), expanding its programmatic ecosystem with a solution designed to help publishers maximise inventory value through transparent auctions, premium demand access, and [...] The post Screencore Launches a New SSP to Advance Transparent Publisher Monetisation…
In today’s Digest, we discuss critics arguing that Google’s new Search Console feature masks the decline in AI-driven traffic, Alibaba’s Qwen becoming the world’s most downloaded open-weight AI model, surpassing Meta and Google, and an IAB report finding that Australian [...] The post Digest: Google’s New Search Console Feature; Qwen Overtakes Meta appeared first on ExchangeWire.com .
Alex Lamaro-McCrindle (with a little help from Drake) looks at bottom-up planning – why numbers mean clarity, and clarity means progress. The post Started From The Bottom, Now We’re Here appeared first on ExchangeWire.com .
EXTE, the ad tech company connecting technology, creativity, and media, is strengthening its international expansion with the opening of a new office in Germany. This strategic move reinforces its presence in Europe while enabling the company to work more closely [...] The post EXTE Continues its European Expansion with the Opening of a New Office in Germany appeared first on ExchangeWire.com .