Mindful branding, design and creative direction by Sarah Taffe
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You’ve just picked up your freshly printed business cards, banner, or brochure, and something feels off. The logo that looked crisp and vibrant on your screen now looks slightly duller,... The post Why Your Logo Looks Different in Print appeared first on evokevisual .
People often make decisions about a business within seconds. Long before someone reads your services, checks your pricing or sends an enquiry, they are already forming an impression based on... The post What Makes a Brand Feel Trustworthy? appeared first on evokevisual .
Creating content has never been easier! With AI tools, templates and automated design platforms available at the click of a button, businesses can now produce a steady stream of marketing... The post Looking Professional or Looking Generic? appeared first on evokevisual .
When I first started my business, I said yes to almost everything. Like many freelancers, I wanted to be helpful, flexible and accommodating. If a client needed something urgently, I... The post Why I’ve Had to Improve My Working Practices appeared first on evokevisual .
One of the biggest misconceptions about brochure design is that the designer simply “makes it look nice” once the content arrives. In reality, good design relies heavily on structure, organisation... The post Save Time by Organising Content First appeared first on evokevisual .
When people think about design work, they often picture social media graphics, logos and highly visible projects. But in reality, much of the work I do happens quietly behind the... The post Why some of my best work isn’t public appeared first on evokevisual .
When you’re running a business, especially a small one, it can feel like there are a hundred other priorities before you even think about brand strategy. After all, isn’t that... The post Do You Really Need a Brand Strategy? appeared first on evokevisual .
Whether you’re a small business owner, a maker, a coach, or a growing brand, here’s a calendar designed to help you get ahead of the seasonal rush and avoid last-minute... The post When to Book Your Marketing Projects August 25-August 26 appeared first on evokevisual .
After more than two decades working in design and illustration, I’ve come to learn something really important: creative partnerships work best when there’s a genuine connection. A shared ethos. A... The post Why sometimes we’re not the right fit, and that’s okay! appeared first on evokevisual .
Your brand is more than a logo. It’s the feeling people get when they interact with your business. Done well, it speaks directly to your audience and, just as importantly,... The post How to Align Your Brand With Who You Are appeared first on evokevisual .
