
Maree Didn’t Want the Damn Flowers.
It was just for the clickbait anyway.
Dispatches from the trenches of advertising. Fiction & Non-Fiction.
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It was just for the clickbait anyway.

...and learned I was destined to fail from the start.

Peloton spend millions building bikes that nobody wanted.

Being "anti-mainstream" is just a performance.

How three companies escaped their narrow brand positioning.

Liquid Death runs an entertainment business, and also sells water.

Subverting belief, shitposting, and the twist you didn't see coming.

How Salomon built a billion-dollar sneaker business.

To be cringe and happy is to be free.
July 13, 2026

Every question is actually a test.