Follow Regan Robertson, Chief Communications Officer for Productive Dentist Academy, and Sara Hansen, Sr. Marketing Advisor for Phoenix Dental Agency, as they deliver actionable insights and proven strategies for dental professionals. From marketing and brand differentiation to practice ownership, team building, patient experience, and leadership, get practical guidance you can immediately apply to help your practice grow and thrive.
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Your office manager can bring you the numbers. Strong leadership means knowing what those numbers are actually telling you. Joanne Miles returns to show doctors how KPIs, team behavior, and better questions work together to reveal what is really happening inside the practice.
Doctors spend most of their day focused on patient care, but someone still has to lead the practice. Joanne Miles joins Regan Robertson and Sara Hansen to explore what separates an office manager who gets tasks done from a practice leader who can support the team, systems, patient experience, and doctor.
Dr. Devin Giron explains why marketing only works when the practice behind it can deliver. From phone conversion and team training to patient experience and defined behaviors, this episode reveals what must happen after a patient decides to call.
Dr. Devin Giron reveals how strategic marketing, calculated risk, and a clearly defined patient experience helped him build a thriving fee-for-service, multi-doctor practice.
A patient can be ready to schedule, call your practice, hit voicemail, and disappear before your team ever gets a chance to help them. In this episode of the Everyday Practices Podcast, Sara Hansen and Matt Hutchings sit down with Adrian Lefler, CEO and Co-Founder of My Social Practice, to talk about one of the biggest hidden growth leaks in dentistry: missed calls, slow response time, and…
Your website may be the first place a patient decides whether they trust your practice. In this episode of the Everyday Practices Podcast, Regan Robertson and Sara Hansen talk with Dr. Tessa Miller about website accessibility, ADA awareness, and why your website should support the same patient experience your team works so hard to create inside the practice. This episode is not about adding one…
Dental insurance may fill chairs, but it does not build loyalty, value, or long-term practice growth. In this episode of the Everyday Practices Podcast, Regan Robertson and Sara Hansen talk about how dental practices can build patient demand without relying on insurance lists as a marketing crutch.
Before you spend more money on Google Ads, social media, or external marketing, look inside the practice. In this episode, Regan Robertson and Sara Hansen explain why marketing is not one tactic. It is the full patient journey, from the first ad to the phone call, the appointment, the treatment conversation, and the follow-up.
A campaign is not one email, one post, or one ad. In this episode, Regan Robertson and Sara Hansen break down what makes a dental marketing campaign actually work: a clear goal, a patient-centered story, brand alignment, and enough touchpoints for the right people to see it, feel it, and act on it.
Patients do not always hesitate because they doubt the dentistry. Sometimes the treatment feels too big. In this episode, Sara Hansen sits down with Sommer Carrol to talk about what patients carry into the room before they ever hear the treatment plan: fear, embarrassment, cost concerns, and the hope that someone will help them take the next step without shame.
Patients do not always doubt the diagnosis because they distrust the doctor. Sometimes they doubt because the disease feels personal, the cost feels heavy, or the system has trained them to wait until something hurts. In part two, Dr. Wade Kifer continues the conversation on diagnosis, trust, insurance pressure, periodontal disease, and how dentists can help patients hear the truth without feeling…
