I’ve been working and teaching in brand for over a decade now.
Increasingly, I’ve noticed a gap in the way marketing education is delivered.
Most of it was built for a world that no longer exists. We had the good fortune to move glacially through tidy phases - segmentation, targeting, positioning, comms. It was linear, it was predictable. Plan, create, burst, track, repeat. Research, strategy, creative, media, tracking.
That world is gone. Brand building in 2026 is non-linear, always-on, and increasingly built bottom-up, mediated through creators, partnerships, collaborations, and cultural moments you can’t fully control. You cannot manage this kind of complexity with yet another framework. You manage it with better judgment.
The New Fundamentals of Brand is a five-week live course for marketers, strategists, creatives and founders. It covers how brands are actually built now, granting the cultural literacy, strategic clarity, and decision-making capability to orchestrate modern brands with confidence.
This isn’t a course you watch passively. It’s a course you do. Live seminars, small studio groups, real work applied to brands you’re actually working on.
We’re running a pilot cohort of 50 people, starting May 4. Applications are open now, and because this is a pilot, the price is significantly less than it will ever be again.
If this sounds like the missing link in your skillset, I’d love to be part of your ongoing learning journey.
Eugene
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