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Estelle Erasmus/Writing That Gets Noticed · Aug 4, 2026

The Behind-the-Scenes Tea From the Print Magazines You Loved to Read (and a Book Giveaway)

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Estelle Erasmus, ramy ramy.com · Estelle Erasmus/Writing That Gets Noticed

Thank you for tuning into my live conversation with Ramy Gafni. Join me for my next live video in the app. Also, stay tuned for an exciting craft post next, plus a special opportunity for paid subscribers/

Ramy Gafni shared all the backstage beauty secrets of doing editorial makeup for magazines, models and celebrities.

Here’s what we covered:

  1. How Ramy and I met decades ago

  2. The makeover that we both have a special connection to

  3. The real story behind working with real people for makeovers

  4. The way we selected models and what made someone a great model for my magazines

  5. How the makeovers really were actually done

  6. The uncanny story of sharing the same book agent once upon a time

  7. How Ramy went from considering a career in law to brow expert extraordinaire

  8. The ideal way to shape eyebrows

  9. The product from his eponymous makeup line that put him on the map, and happens to be my favorite

  10. How I overcame my rosacea with the help of a beauty expert (and how I got it in the first place)

  11. How he battled cancer and then went on to write a book that helped others

  12. How magazines have changed, and how they changed us

Thank you to everyone who tuned into our live. You can watch the replay here.

I recently had Bonnie Friedman on the podcast talking about her propulsive novel Don’t Stop. And now she is generously giving away a copy of her novel. To enter, follow me on Instagram and comment “Don’t Stop” on my post about Bonnie’s episode #202 and you’ll be entered (you must have a mailing address in the continental United States). I’ll select a winner on August 6th.

You can also watch my bonus interview with Bonnie.

Good luck!

Join me for my next Substack Live on August 12 at 3 p.m. ET. More details coming soon!

Read the original on estelleserasmus.substack.com

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