The Cheshire Cat Problem With YouTube
A line from a fictional cat explains why your channel feels like a costly time investment.
The Profitable YouTube Playbook
You found us! Welcome. Here you'll find weekly insights for expert-led business owners to elevate your YouTube presence, attract an aligned audience for your work & increase revenue - informed by what works now and 11+ years of real-world experience.
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The Anti-Viral YouTube Strategy
300,000 subscribers bringing in less than $50 a month is blasphemy. Here’s what I’d do differently.
Planting vs Cultivating a YouTube Channel
A lavender field in Provence and the gap that stunts growth
Creative Energy, Substack Plans - and Butter.
A Sneak Peek At What's Coming Up In August
The One Advantage Your Competitors Can Never Copy
Your YouTube channel won’t last if you’re doing this…
I’m Not Doing YouTube-First Anymore
What a patio in Théoule taught me about where my best thinking actually happens.
The Video I Filmed Last Year Is Still Earning Me Clients
The real traffic breakdown behind 876,901 views on my channel, and what it means for your business.
17 Days in France, Substack Relaunch and Goal Planning
A Sneak Peek At What's Coming Up In July
Stop Creating Content. Start Publishing Your Body of Work.
Why every YouTube video should be a search asset that earns trust for years, not a feed post that disappears in hours.
The Viewer Who Hires You Is Searching...Not Scrolling
And Why AI is Giving you the Wrong Titles.