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This year in early internet GIFs: From dragons to drag queens, retro pixels we resurfaced in 2025

In the past year, I've published 166,351 words on ESC KEY .CO ... alongside a whole bunch of GIFs mined from '90s and early '00s websites. Some of you are just here for the GIFs. That's OK. So, here are a few of our favorites and what stories they appeared in.

What getting trapped in an elevator teaches us about the state of media

Concerned by journalism’s decline and the déjà vu discourse around it? This week, I recap a year of meta media headlines and connect that to the psychological toll of watching your industry collapse. It’s also a meditation on a magazine that taught me the business, which just died without a word.

This non-binary bisexual stopped wearing their Apple Watch. The results are ... shocking?!

I first began using an Apple Watch to track my sleep. My watch told me I wasn't sleeping enough. It also alerted me that my heart rate was elevated when I would run to catch a train. Then I stopped wearing it. What happened next?

RIP freelance journalism: Candid advice to the young writers the world needs to read

Every year, freelance journalism pays less. A typical gig today pays 80% less than the same assignment in 2001. It is no longer a sustainable career. It is, more often, a side-hustle, or the domain of the rich. But in the ashes, we have an opportunity to build a different kind of writing career.

We all win when journalists seize the means of production: Fashion media needs a reckoning next

Your TL;DR Briefing on things worth tracking — and talking about over your next power lunch. This time the thing is the pattern of corporate, venture-backed and billionaire-owned media censoring the very voices we need right now. (And some ✨personal news ✨.)

“Sex Change and the City” is, without question, the most significant* anthology of our time

*By which I mean, this anthology from the Lambda Literary Award-winning Girl Dad Press is a flirty, fun time. Tuck Woodstock and Niko Stratis join us to talk about which “Sex and the City” characters should transition, the importance of silliness and how independent publishing will destroy you.

This newsletter writer is taking a unique approach to monetization: "Pay me to NOT email you"

Getting too many newsletters? You're not alone. But rather than giving you a good reason to add another to your inbox, this newsletter writer lets you pay them and not receive any of their newsletters. Is this the future of media?

I spent 72 hours rereading every newsletter I wrote: You won't believe what happened next

Correction: I have actually been sick in bed for three days *not* reading, writing or even thinking about newsletters. Hence, I am publishing, gulps, a Best of ESC KEY .CO listicle, optimized for pity shares on social media — or something like that.

The F-List receipts are in: The agency most reliant on fossil fuel revenue represents COP30

Your TL;DR Briefing on things worth tracking — and talking about over your next power lunch. *Wink.* This time the thing is absurd: Edelman profits on fossil fuel cash while representing U.N. climate talks in Brazil, as revealed in Clean Creatives' research into Big Oil in the creative industries.

What's going on in Portland, Oregon?! I read every poster on utility poles to get answers

The day after our resident street photographer landed in Portland, Oregon, the President of the United States declared it a "war zone," intending to send in troops following absurd occupations in D.C. and Chicago. But a long walk in Northeast revealed the vibe on the street was, well, not that.