I got a DM this week from a writer who’s been at this for almost a year.
She said something that’s stuck with me since. “I don’t even know what’s actually wrong. I just know it’s not working.”
I’ve heard some version of that sentence over and over, in DMs, in comments, in my Notes Boost every week.
And almost every single time, once we actually talk it through, it comes down to one of exactly three things. Not a hundred different problems. Three.
It usually comes down to:
No real foundation, so nobody quite understands what the newsletter’s about or why they should stick around.
No consistent way to actually get discovered by new readers.
Or real readers with nothing to actually sell them yet.
For her, it turned out to be the second one. She’d been writing solid posts for a year and had barely touched Notes.
Two weeks after taking the Notes Workshop and actually focusing on Notes, she messaged me again, this time to say she’d picked up more new subscribers in those two weeks than she had in the previous four months combined.
Here’s the fix for each one, in case yours is different.
You’ve been writing for months and it still feels like growth is random. If someone asked you to explain your newsletter in one sentence, you’d probably fumble it.
That’s not really a writing problem. It’s your foundation.
That’s what the Six-Figure Substack Growth Masterclass fixed…your story, your positioning, and a growth strategy you can actually repeat. It’s the same foundation behind growing this newsletter past 20,000 subscribers.
Join the Substack Growth Masterclass
You’re showing up consistently. You’re doing everything that’s supposed to work. But nobody new is finding you…
Remember: your posts only reach people who already subscribed, no matter how good it is. However, Notes are seen by NEW people in the feed.
That’s what the Notes Growth Workshop fixes, you’ll learn the specific Note types that actually convert, and a routine simple enough to actually stick with.
This is the exact system behind at least 10-plus new subscribers a day for me through Notes alone.
Join the Notes Growth Workshop
You’ve got real readers. People who actually open your emails and reply to your posts.
But you’ve got nothing for them to buy, or you’re only relying on paid subscriptions…which can be a slow process.
That’s what the Digital Product Masterclass fixes, you’ll learn how to find the thing your audience already needs and actually build it, without waiting until you feel ready.
This exact process is behind over $200K in digital product sales for me over the last two years.
Join the Digital Product Masterclass
📌 Quick Note: Most writers end up getting all three because they work so well as a system. But if you’re not sure where to start, always start with the Substack Growth Masterclass.
That’s going to help you build your foundation and set you up for success this year.
This month we’ve been celebrating two things: It’s been two years since I started this newsletter, and we just crossed 20,000 subscribers.
To celebrate both, I’m running a sale on all three trainings through August 31st only, along with a bonus on each one.
The Substack Growth Masterclass includes my Storyselling Scripts
The Notes Growth Workshop includes my Notes Writing Playbook
The Digital Product Masterclass includes my Product in a Weekend Roadmap
Over 500 writers have gone through these trainings at this point, most starting in the exact same spot as the writer I mentioned at the top.
Keep writing, Wes
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