LIFTS: Every week, our intrepid hosts Matthew Januszek of Escape Fitness and Mo Iqbal of SweatWorks will discuss the breaking fitness industry news, providing their own perspective on the headlines whilst provoking thoughts and conversations. All delivered in a quick-fix, approximately 30-minute podcast. ESCAPE YOUR LIMITS: Inside the minds of fitness industry influencers. Find out what drives, fuels and motivates the leaders in health and fitness. Each episode of Escape Your Limits reveals the…
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Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal unpack the findings from the ABC Fitness Wellness Watch: Summer 2026 – The Reinforcement Shift report and explore what the latest consumer data tells us about the changing fitness industry. For years, the industry has focused on…
Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Andy Peat, CEO of Fitness On Demand and Chief Brand & Product Officer at Snap Fitness. The future of the gym isn't just about adding more equipment. As consumer expectations change, operators are increasingly looking…
Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Anthony Geisler, CEO of Sequel Brands and one of the most influential entrepreneurs in the fitness industry. From helping pioneer the boutique fitness movement to building and scaling some of the industry's most…
Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Nico Varano, CEO of SWTHZ, one of North America's fastest-growing recovery and wellness brands. Recovery has become one of the biggest growth opportunities in health and fitness, with consumers increasingly seeking…
Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Oliver Patrick, Co-Founder of Future Practice Ltd, Clinical Director of Pillar Wellbeing and one of the fitness industry's leading voices on longevity, preventative health and behavioural science. As longevity becomes…
Welcome to LIFTS (Latest Industry Fitness Trends & Stories), where we explore the future of fitness, wellness and human performance. While much of the fitness industry's attention remains focused on North America and Europe, one of the world's biggest growth opportunities is emerging across Latin America. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Maria Gonzalez, CEO…
Welcome to a special edition of LIFTS x Athletech , where we explore the future of fitness, wellness and human performance. Recorded LIVE at Athletech in New York , hosts Matthew Januszek and Mohammed Iqbal are joined by five industry leaders to discuss how the world's leading fitness brands are adapting to one of the fastest periods of change the industry has ever experienced. As consumer…
Welcome to a special edition of LIFTS x Athletech, where we explore the future of fitness, wellness and human performance. Recorded live at Athletech in New York, hosts Matthew Januszek and Mohammed Iqbal are joined by five industry leaders to discuss the trends already transforming the fitness industry and what operators need to do to stay ahead. As fitness, healthcare, AI, wearable technology,…
Welcome to a special edition of LIFTS x Connected Health & Fitness, brought to you by Cascadia, where we explore the future of fitness, wellness, and human performance. Recorded live during an exclusive CEO Leadership Dinner at the Connected Health & Fitness Summit in New York, hosts Matthew Januszek and Mohammed Iqbal are joined by three industry leaders to discuss what it takes to lead through…
Welcome to LIFTS, where we explore the future of fitness, wellness, and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Aarti Kapoor, investment banker, fitness industry advisor, and one of the leading voices at the intersection of fitness, capital markets, and business growth. This conversation explores how investors evaluate fitness businesses, what…
Welcome to LIFTS, where we explore the future of fitness, wellness, and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dr. Paul Bedford, founder of The Retention Guru and one of the fitness industry's leading authorities on member retention, customer experience, and consumer behaviour. After analysing more than 5.5 million gym member records worldwide,…
