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The Rosen Report · Jul 22, 2026

Moose Musk

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Eric Rosen · The Rosen Report

Opening Comments

My last note was about my former mentorship program with NBA players and how Floyd Mayweather lost his money despite making over $1bn. The most opened links were the listing of the $85mm house in Delray Beach dubbed the James Bond House. The star shaped Peruvian super food was the other most opened link.

Given the number of questions and comments after I posted my peptide and supplement regimen a few weeks ago, I thought I would give an update. I have been on peptides and the supplements below for 3.5 weeks. To be fair, I have been living an exceptionally clean and active lifestyle while in Park City between hiking, lifting weights and padel. I have lost 6.5 pounds and 1” in my waist. If I am being intellectually honest, I believe 90% is due to my activity level, diet and limited alcohol intake. Although I feel great and seem to be recovering quicker, I am not convinced I have seen a substantial impact from the peptides at this point. However, I am hopeful to see a bigger difference in another few weeks. I strongly recommend those trying to get into shape to spend time in the mountains. I have also never drunk more water in my life, yet I constantly feel dehydrated. IF YOU DECIDE TO TAKE PEPTIDES, YOU MUST GET THEM FROM A REPUTABLE PLACE. Pay up for quality.

For the nine months just prior to our move to Florida, we lived right next door to Eataly in the Flatiron. I literally went to Eataly at least 5 times a week. They continue to update the store and restaurants and now have a delicious pasta bar, Il Pastaio. I went for lunch and they have an amazing $26 special. This is one of the best lunch values in NYC. I started with the kale salad with brussels sprouts and pecorino dressing, and it was out of this world. The breadcrumbs give some excellent texture. The tagliatelle was homemade and delicious. What a deal, and the quality was fantastic. It is a very casual ambiance, and you sit at the bar in the middle of the grocery store. As an aside, I buy 100% of my fancy olive oils from Eataly as well as my canned tomatoes to make all my sauces. They have a handful of sales every year, and I stock up. The olive oil section is exceptional. Finally, some value in NYC!

  • Food-7.9

  • Service-8.4

  • Ambiance-7.1

  • Price-INCREDIBLE value

I am far more of a city person than a country guy despite my love of fishing and surfing. I spent most of my adult life in Chicago or NYC and tend to be more comfortable at a three Michelin Star restaurant than in the wilderness.

My idea of camping is glamping, and as a family, we did it once in Utah about 10 years ago. It was a blast. Someone built a fire and our “tent” had a shower, tub, and 6 beds with full electricity and hot water. No, camping is not for me. I highly recommend Canestoga Ranch in Utah for city folks who want to go camping with comfort.

I have been in Park City, Utah since June 1st. I have done no fewer than 25 hikes including Silver Springs, Bonanza, Blood Lake, Robb’s Trail, and a bunch of others. I had wanted to see some wild animals. Ideally, not a bear that would eat me, but moose, elk, and maybe a bear from afar.

I was on a challenging hike at Silver Springs with 1,500 feet of vertical. Although it is not a long hike, it is steep and at the elevation which peaks about 9,400 feet, it had me out of breath. On the way up, I commented to my friend that I wanted to see wildlife. A man hiking in front of us who claimed to be a serious hunter said, “Do you smell that?” To be clear, I have environmental allergies and had taken a Zyrtec, so I am clearly not a country bumpkin. I said, “What are you talking about?” The guy said, “You did not smell moose musk just back there?” I looked at him although he was a crack addict. I am a city guy. What the hell is moose musk? He went on to tell us that when a moose is mating, they urinate on themselves to attract female partners. A more complete definition of moose musk is a pungent-smelling combination of urine and glandular secretions used by bull moose during mating to attract cows. To broadcast this scent, bulls dig "wallows," urinate into the mud, and thrash their bodies or roll in the slurry to coat their coats and necks. Although I have never tried this tact, I wonder if it would work in humans. I have a funny feeling that it would not be successful in attracting the kind of women you might want. “No, I do not smell anything,” I replied. Let me tell you, I was breathing in so hard through my nose, I might have burst a lung in an effort to smell the musk.

The man was certain a male moose was close despite the fact that I had no idea what he was talking about. Sadly, we saw no moose, elk, bear, or anything of substance on the hike, other than nice views.

Fast forward a few weeks and I went on a hike with my son Jack. We went on the Blood Lake hike. It starts at 9,200 feet and goes to 9,520. It is not steep, but given it starts at such an elevated level, the hike has you out of breath. Within the first 3 minutes, we saw a group of people taking pictures and stopped to investigate. Turns out a moose was in the distance grazing. No, I did not smell moose musk, although later in the trail I am convinced that I smelled something that must have been moose musk. It was incredibly pungent and reminded me of the Black Panther Musk scene from Anchorman. Maybe I am a nature boy after all?

I took a few pics and got some photos from the hike. The Aspen trees are amazing and the lake is beautiful. As an aside, if any young men try the musk idea to attract a woman at the nightclub, let me know how that goes for you.

As of Sunday night, 17 US troops have been killed in action in the Middle East. The US has stepped up bombing of bridges, water desalination plants, and electrical facilities in Iran. Iran also accused the US of hitting a nuclear facility.

"In 2016, no Democrats — zero — voted to cut off aid to Israel. In 2024 — a year after Hamas terrorists slaughtered 1,200 Israelis — 37 Democrats shockingly voted to end aid to Israel. ... Wednesday, 103 House Democrats voted to abandon our Israeli allies,” according to Gary Bauer.

  • An Interesting article regarding the demand for San Francisco real estate given upcoming IPOs. Nothing and I repeat noting could get me to live in San Franciso absent Musk signing over his net worth to me. San Francisco’s pandemic-era doom loop has been replaced by a land grab, driven in part by anxiety about how artificial-intelligence wealth will impact home buying. “It’s definitely the Wild, Wild West,” said David Cohen, founder of City Real Estate. “The market has had a huge influx of new demand.” Buyers are rushing to front-run anticipated IPOs from giants like OpenAI and Anthropic, local real-estate agents said. “For many people not in AI, the feeling is, ‘If we don’t get in before the big AI IPOs, we’re going to miss our window,’” said Kate Tomassi, an agent at Sotheby’s International Realty – San Francisco Brokerage. Given return to the office, rents are flying too. Two-bedroom rents in San Fran are +22%.

  • The cost of housing is the top political issue — ranked higher than the cost of food or protecting democracy — among U.S. voters between 18- and 34-years-old, a CNBC survey found. CNBC’s All-America Economic Survey for the second quarter of 2026, which polled 1,000 registered voters across the country, found the cost of housing is a salient issue, particularly among the kinds of young voters that both parties are hoping to court heading into the 2026 midterm elections. “It was my contention and the contention of some other people that Democrats had a huge miss in 2024 by not talking more about healthcare. It is an issue where Democrats have had an advantage in polling for a long time,” said Jay Campbell, a partner at Hart Research, the Democratic pollster for the survey. “I think housing could be the healthcare of 2024, given especially the need for Democrats to turn young people out who are inclined to be anti-Trump and pro-democratic,” Campbell said.

  • Richard LeFrak was on CNBC last week, and this 8-minute interview outlines the issues NYC faces on the real estate affordability front. LeFrak believes the easiest thing to do is solve the issue for the nearly 60,000 rent stabilized units that are off the market. The units need work and the landlords will not spend the money given the rents are too low and they cannot recoup the money required to fix them. LeFrak has an easy solution. Allow the landlords a mechanism to make a fair return on their investment. Wait, that sounds like capitalism, but idiots like Hochul and Mamdani do not understand basic economics. Bringing these units to the market will make a dent in the NYC housing crisis and makes far too much sense for the socialist politicians to consider.

© 2026 The Rosen Report LLC. All rights reserved. Does not constitute investment, financial, legal, or tax advice. Consult with your lawyers and professional financial advisers. Rosen Report#909©Copyright 2026 Written by Eric Rosen.

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