Marketing and leadership tips on growing your startup or small business, plus interviews with successful entrepreneurs. From consulting with 30 of the Fortune 500 to launching a successful marketing agency and Fractional CMO firm, Diane Moura speaks with founders and industry experts who share lessons and tips on making your own venture a success. Connect with Diane on LinkedIn @dianemoura
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In this episode, Diane Moura and Guy Balan explore how AI is changing the way law firms get found, build trust, and turn prospects into clients. They explain why visibility today goes far beyond Google rankings, how reviews, content, personal brands, video, and AI recommendations work together to establish authority, and why firms need to be present wherever potential clients are researching them.…
In this episode, Robert Kennedy III shares how leadership communication affects trust, scaling, and business growth. He explains why strong brand voice, clarity, storytelling, and energy matter more than just sharing information. The conversation also explores how leaders can stay human, connect with teams, and communicate with confidence in an AI-driven world. To know more about Robert Kennedy…
Ari Rastegar shares his raw journey from flipping burgers and law school gambles to leading Rastegar Capital's billion-dollar real estate empire. Discover how he rewrote self-doubt through meditation and health, turned soul-crushing failures into wins, and distinguishes entrepreneurs from operators—plus tips for high earners avoiding investment pitfalls. Visit…
In this episode, Rich Smith breaks down why so many marketing teams fail to connect with CEOs, boards, and buyers. He explains how vanity metrics, weak strategy, and poor messaging create growth friction, and why understanding human psychology, buyer pain, and AI-driven search behavior is now critical for real business results with Rich Smith Visit…
Many advisors feel trapped by scope creep, demanding clients, and unstructured “advisory” work that never seems to pay off. In this episode, Chris Papin breaks down how to set boundaries, price your value, and design onboarding and advisory services that protect your time while truly moving clients forward, without burning out you or your team. Visit…
In this episode, Scott Desgrosseilliers, founder of Wicked Reports, joins Diane Moura to uncover why most marketing data misleads you—and how to fix it. From funnel attribution to AI-driven analytics, learn how to make smarter marketing moves, stop wasting ad spend, and build systems that tell you what’s actually working. Visit https://getmymarketingplan.com/?utm_source=podcast and schedule your…
Alex Sikorski, with his nine-figure PE exit, reveals why founders hit the 5-20M wall: exhaustion from urgent tasks, no financial GPS, and missing C-suite talent. Learn to delegate uniquely qualified work, build a 9-month war chest for crises, and prep for exits by de-risking. Essential for bootstrapped grinders dreaming of scaling and cashing out. Visit…
This episode dives into how entrepreneurs, authors, and leaders can turn their natural voice into a powerful business engine. Learn how to overcome fear of the mic or camera, launch a low-friction podcast, repurpose each episode into dozens of assets, and use sound branding and audiobooks to build authority, nurture super-fans, and drive real growth. To learn more about Jeremy, go to…
Most founders blame “bad platforms” when their ads don’t convert—but the real problem is usually the system behind them. In this episode, Skip Wilson breaks down how to design ad campaigns like a machine, spot junk traffic fast, protect your budget from bots, and use video, funnel math, and AI to turn underperforming ads into predictable growth. If you want to learn more about Skip Wilson, go to…
This episode dives into the raw, often overlooked pain points of starting from nothing as a Gen Z founder in the UGC space. Elijah Khasabo shares hard lessons from going viral, building a brand with zero investor funding, learning from rejections, and tackling the real challenges creators and brands face when authenticity and relationships matter more than shiny metrics or superficial growth…