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Enstyle Edit

We track what's trending in fashion. Then we ask: why?

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UK Kidswear Market Report

A data-led look at where UK kidswear is heading — and how brands can stay ahead.

Identity in the Age of Overconsumption

As overconsumption erodes our relationship with fashion, Identity is being rebuilt elsewhere, reshaping fashion’s emotional value through the maker economy, slow fashion, and personal meaning making.

F/W26 Outerwear: The Convergence of Utility and Play Through Accessories

FW26 is all about the convergence of utilitarian and playful styles. With accessories acting as the bridge between the two.

The Trends Defining SS26 Menswear

The authoritarian styles seen in menswear for AW25 have been left behind in SS26 in favour of fun, colour and a playful spin on uniform dressing. Pattern, colour and comfort are stepping in instead.

Symbol Seekers and the Need for Meaning in What We Wear

Our latest escapism report explores how the rise of symbols, charms, and modern digital spirituality is shaping the future of fashion, identity and expression.

From Gym to Everything: How Athleisure Became a Lifestyle Blueprint

As the lines blur between rest and readiness, athleisure evolves into fashion’s new foundation. Discover the data and direction behind the shift.

De-Influenced Girl Summer

De-Influenced Girl Summer is here — driven by self, not algorithms. We explore why Gen Z is stepping back from aesthetic churn and what it means for fashion.

The Trends Defining Women’s Outerwear for FW25

Women's outerwear for FW25 embraces longevity, utility and intentional style. This report deep dives into the silhouettes, fabrics and cultural shifts shaping women’s outerwear for the season ahead.

Three Trends Defining Men’s Outerwear This Season

This season, men’s outerwear splits between sharp military precision and oversized ease. From cinched trenches to bold relaxed fits, designers are redefining function through form.

Bag Charms: Fashion’s Smallest Tool for Self-Expression

#Bagcharms are no longer just playful add-ons, they are the defining tools for self-expression. Explore what’s driving their rise in 2025 and what’s coming next.