MARKETING THAT ACTUALLY WORKS. If you're an entrepreneur looking for business growth strategies, takeaways on what's working right now, and deep conversations that reveal everything from business to leadership to being a CEO and parent…this show is for you! I'm Emily Hirsh, CEO of Embodied Marketing. My team manages millions in advertising spend and has helped generate over $132M+ for businesses like Amy Porterfield, Mel Robbins, and Marie Forleo. I'm sharing the same proven strategies we use…
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Everyone tells you to create a downsell for the leads who say they can't afford your main offer. I'm telling you why that's usually the wrong move, using a real conversation from a hot seat at Embodied Marketing Live with an entrepreneur who was maxed out and about to make that exact mistake. I'm breaking down why a cheaper offer can quietly cannibalize your best seller, why the people who "can't…
In this episode, I'm sharing the one 30-minute rule that's completely changed how I start and end my day, and why I almost didn't do it because it meant fighting my own phone addiction. I also get into something I don't think I've talked about before: what happens when ideas hit you so fast you can't even keep up with writing them down, and why acting on all of them immediately might be the worst…
In this episode, I'm giving you the full breakdown of my weekly webinar funnel, the exact system I've run for 25 straight weeks that's brought consistency to my business without relying so heavily on live launches. I'm walking you through everything, from the ads and landing page, to the no-replay strategy, to the webinar itself, the pitch, and the follow-up sequence. I'm also getting into the two…
In today's episode I'm coming off Embodied Marketing Live and unpacking everything that's been on my mind since. I'm breaking down the exact messaging mistake I kept seeing in live coaching and hot seats, the one that's making your ideal customer work way too hard to understand why they should buy from you. I also get real about navigating a hard personal season while having one of my biggest…
In this episode, I'm breaking down the exact behind-the-scenes numbers from our most successful launch to date, over six figures in cash from just $6K in ad spend. I'm walking you through the entire funnel, from the landing page conversion rates to the VIP upgrade offer that ended up funding more ad spend, to what our show up rates looked like and why they matter less than you'd think. I'm also…
In today's episode, I break down what I believe are the two biggest traits separating our most successful clients from everyone else, traits I see over and over when I look at seven and eight figure founders. I also share how I use deadlines and urgency in my own business, even when it means things don't go exactly as planned. If you feel like you're doing everything right but still stuck, this…
In today's episode, I open up about the season of duality I'm in right now, experiencing record-breaking months in business while navigating one of the most personal and challenging chapters of my life. I talk honestly about what it's like to feel grief and fear in one moment and excitement about hitting $10 million the next, and why I don't think that's something we talk about enough as leaders.…
In this episode, I'm sharing why so many business owners lose sight of the actual point of marketing and get buried in tactics instead. I'm breaking down why good marketing isn't about convincing or persuading anyone, it's about making a real connection between where someone is and where they want to be. I'm also talking about why the offer itself matters just as much as the marketing around it,…
What if the next level of growth in your business isn't about doing more? In this episode, I'm sharing why simplifying your strategy and focusing on the biggest needle movers can create far more momentum than adding another offer or funnel. I'm also talking about a mindset shift that's helped me become a stronger leader by not letting my external circumstances dictate how I show up. Because the…
In today's episode I'm breaking down the exact formula I use to set goals that most people would call crazy, and why that's actually the point. I'm sharing the two things that have to be true at the same time for it to work: you have to believe the goal is possible, but you also have to be completely unattached to whether you actually hit it. I get into how I'm applying this right now to my new…
