Welcome - here is a note from me to you....

Hello,

I’m Elvira, the founder of Clovelly Cloth Ltd — but more than that, I’m someone who’s always been drawn to things that tell a story. Whether it’s a well-worn linen tablecloth, a family recipe passed down through generations, or the way a certain smell can take you right back to childhood, I believe in the beauty of the everyday.

This Substack is a space I’ve been meaning to create for a long time. Somewhere to share not just the story of Clovelly Cloth, but the many threads that run through my life: interiors and fabric, yes, but also food, travel, motherhood, and the little rituals that make a house a home.

I live in London with my husband and our two children in a house that I don’t think will ever be finished. My days are a blur of school runs, studio time, emails, meal prep, and trying to finish a cup of tea before it goes cold.

I feel very privileged to do a job I love so much but when I am not working you will probably find me cooking something comforting — (anything from baked shakshuka, a trusty roast chicken or a lemon drizzle cake), planning our next family getaway (generally started while on the previous getaway!) or rearranging a corner of the house while also wondering if I will ever manage to live in a truly tidy home!

This newsletter will be a mix of:

• Behind-the-scenes from Clovelly Cloth

• Stories from my studio and home life

• Thoughts on sustainable living and making things that last

• Recipes and interiors inspiration

• Honest reflections on creativity, motherhood, and running a brand from the kitchen table

Thank you for being here and I hope you enjoy!

Elvira x