# Ed Walker - Journalism Innovation

I write at the cross-section of digital journalism, digital communications, social media, SEO, audience development and more. I do a weekly digest of interesting links and reads I've found on these topics and then occasional posts on other media topics.

Page: <https://rssamplifier.com/edwalker-substack-com>  
Feed: <https://rssamplifier.com/edwalker-substack-com.md>

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## [Newsletters and podcasts becoming publications in own right](https://edwalker.substack.com/p/newsletters-and-podcasts-becoming)

_2026-07-15 · Ed Walker_

Plus: The Canadians Are Coming and the UK's Local News Fund opens

## [In the AI-era the questions young people had on local journalism were reassuringly human](https://edwalker.substack.com/p/in-the-ai-era-the-questions-young)

_2026-07-03 · Ed Walker_

Plus: A study into whether AI is deskilling journalists and the varying business models for using AI in media

## [Prominence for local publishers amid the bin fire of social media](https://edwalker.substack.com/p/prominence-for-local-publishers-amid)

_2026-06-24 · Ed Walker_

Plus: Reuters Institute Digital News Report learnings and asylum and race reporting guidelines

## [Marking the latest Indie News Week with acts of local journalism](https://edwalker.substack.com/p/marking-the-latest-indie-news-week)

_2026-06-17 · Ed Walker_

Plus: Google's growing loyalty machine and the eight people who hold fate of local news future in their hands

## [The news you never want or expect](https://edwalker.substack.com/p/the-news-you-never-want-or-expect)

_2026-06-10 · Ed Walker_

A different digest tonight

## [UK competition watchdog makes a crucial ruling about Google's AI tools for publishers](https://edwalker.substack.com/p/uk-competition-watchdog-makes-a-crucial)

_2026-06-03 · Ed Walker_

Plus: What publishers have been saying about the UK Local News Fund + learnings from Lookout Local in the States

## [Building community back onto publisher sites](https://edwalker.substack.com/p/building-community-back-onto-publisher)

_2026-05-20 · Ed Walker_

Plus: Time to embrace creators + The Lead's local network expands to buy The Knot in Stoke

## [Leading in media through the newest great disruption](https://edwalker.substack.com/p/leading-in-media-through-the-newest)

_2026-05-13 · Ed Walker_

Plus: Substack migration continues for brands outgrowing the platform + DCMS begin recruitment of Local News Fund steering board

## [The data error which means Google Zero may well be over hyped](https://edwalker.substack.com/p/the-data-error-which-means-google)

_2026-04-29 · Ed Walker_

Plus: Lessons from Axios Local and how should £12m UK Local News Fund be spent?

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_2026-04-29 · **Sponsored**_

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## [Reflections on the Local Media Strategy for the UK](https://edwalker.substack.com/p/reflections-on-the-local-media-strategy)

_2026-03-18 · Ed Walker_

It is not for Lisa Nandy to save local journalism, it is for us - as editors, as journalists, as entrepreneurs, to find a way.